10 teen status symbol brands of 2023

Nike has been a favorite clothing and footwear brand among both men and women of all income levels. Men with high incomes also preferred Nike, while women with high incomes ranked third among brands.

Although Nike has been the number one teen brand for over a decade, brands like Hoka and running have gained market share in athletic footwear, Piper Sandler said.

The elf was Teens’ favorite cosmetics brand. It ranked first among high-income teens for the third time in a row and among middle-income teens for the sixth time. Spending on cosmetics by the demographic groups surveyed increased by 33% compared to last year.

In 2019, Elf closed all 22 of its retail stores and focused on e-commerce sales and national retailers. The brand is also sold at Target, CVS and Walmart and is popular on TikTok.

Amazon was the leading online retailer among teenagers. Fifty-five percent said it was their favorite e-commerce site for shopping, and 87% of U.S. households have a Prime membership.

While e-commerce brands Shein and Temu have gained some market share from teen shoppers, they still rank much lower in the market than Amazon. In second place, 7% of teens chose Shein as their favorite trading site, while Temu tied for ninth place with StockX.

CeraVe was the leading skin care brand preferred by 37% of teen girls. Teens spend an average of $122 per year on skin care products, up 19% from last year.

CeraVe’s popularity skyrocketed in 2020 as teens and young adults, inspired by TikTokers, ditched their scented, energetic skincare products in exchange for gentler products. CeraVe is owned by cosmetics conglomerate L’Oreal.

Coach was the favorite bag brand of the teens surveyed, preferred by 19% of women. Teens spend an average of $110 a year on bags, up 8% from last year.

Brand ambassadors such as Selena Gomez have helped increase brand awareness among younger shoppers. Selena Gomez’s own brand Rare Beauty was the second favorite beauty brand among Gen Z respondents in the survey.

The coach also collaborated with Riverdale. actpress Camila Mendes, Japanese model Coki and rapper Lil Nas

Trainer belongs to Tapestryluxury holding company, which recently acquired Capri Holdings, the parent company of Michael Kors and Jimmy Choo, for $8.5 billion.

American teens’ favorite restaurant is Chick-fil-A, with 16% of all teens citing the fast food chain as their top fast food brand.

According to the Technomic 2023 Top 500 Network Report, chicken sales grew 11% in 2022, and the largest chains’ combined sales chicken chains jumped from $27 billion in 2018 to about $44 billion in 2022.

Starbucks was the second favorite restaurant brand among teens, with McDonald’s coming in third.

Apple is the preferred technology brand among teenagers. A record 87% of teens owned an iPhone and 34% owned an Apple Watch.

Apple Music has become the second most popular streaming service over the past six months, behind Spotify. Apple Pay was also the most popular payment app among teens.

Lululemon was the leading clothing brand among high-income teen girls, but has lost some market share among middle-income girls. The company was the third favorite clothing brand overall. However, when the teens surveyed were asked what the top fashion trend was, the highest percentage of respondents named leggings and Lululemon.

In the sportswear category, Lululemon was the second most popular brand behind Nike. Alo Yoga and Vuori increased market share among teenagers. Lululemon leggings are still considered a top fashion trend, according to the last three surveys.

Bath and Body Works was the #1 fragrance brand among all teen girls, with 31% choosing the brand. The company also held this position in the last two surveys.

Bath and body work launched a national loyalty program in August 2022. As of August 2023, the program has 38 million members.

TJ Maxx has gained market share among teenagers. Perhaps spurred by inflation and economic hardship, some teens have changed their shopping habits at discount stores. ““We believe that spending pressures are causing teens to be more selective with their spending, and that discounted items are fresh and highly relevant,” the report’s authors wrote.

Fourteen percent of high-income teens preferred to shop at inexpensive stores. TJX Companies Inc owns TJ Maxx, Marshalls and Home Goods.