20 fashion brands (founded by women) to watch

There was a time when the great female stylists – often sworn rivals – were Coco Chanel, Elsa Schiaparelli, Jeanne Lanvin. With their disappearance and the relative transition of their brands into the hands of major international groups, the fashion scene has changed its face. And since the 2000s, we have seen a deep reorganization of the system, restructured, among other things – and thanks to – the birth of new fashion brands founded by very talented stylists and born between the eighties and nineties.

Maybe they will never go down in history like Coco Chanel (or maybe they will, who knows?), but which self-taught designers can you know today? They are graduates of prestigious fashion schools, have long-term internships in the style departments of major international fashion houses and they founded their own brands to bring their creative visions to life without compromise.. Many of these ideas created a distinct and well-defined aesthetic, such as the cutouts of Nancy Dojak, an Albanian designer whose brand Emily Ratajkowski also walked the runway. Or like Regina Pyo and Khaite from Katherine Holstein, who dressed Meghan Markle. And how can we not mention the Y2K aesthetic of Poster Girl and Masha Popova, who even conquered Dua Lipa? Let’s find out 20 fashion brands founded by women to keep an eye on.

Angel Chen

Angel Chen represents the perfect fusion of West and East. After studying at Central Saint Martins in London and interning with Marchesa, Vera Wang and Alexander Wang in New York, the Shenzhen-based designer founded her brand in China in 2014. He frequently presented his collections at Milan Fashion Week and boasts numerous collaborations with H&M, adidas, MAC and Canada Goose, for example.

Ahluwalia, Priya Ahluwalia

Founded in 2018, Ahluwalia welcomes and creatively reimagines the identity of its founder, Priya, a London-based Indo-Nigerian designer. The brand is based in London and takes a sustainable approach to design based on the recycling of existing materials and surplus fabrics.


Priya Ahluwalia.


Ahluwalia Fall-Winter 2023/2024.

Ambush, Yun An

Ambush was founded in 2008 by Yoon Ahn, a Korean American designer. Yoon currently lives in Tokyo, Japan, and since 2018 she is also the designer of the Dior Homme jewelry line.. His brand became widely known when Kanye West wore the pendant. Pow!. Initially created with a focus on jewelry, the brand now also creates ready-to-wear collections and has just announced a capsule collaboration with Nike that will be available from August 4th.


Yun An.


Ambush Autumn-Winter 2022/2023.

Batsheva, Batsheva Hay

Releasing symbols of oppression from their meaning: In 2016 in New York City, Batsheva Hay founded her fashion house with a very specific goal and a strong feminist appeal. In this way, he re-examines key pieces of clothing in the history of costume, such as Victorian era clothing, and gives them a new look. meaning through a feminine and more sensual aesthetic.

Bethany Williams

A graduate of the University of Brighton and then Central Saint Martins in London, Bethany Williams founded the eponymous label in 2017. She won the award in 2019 Queen Elizabeth II Award and was one of the finalists for the prestigious LVMH award. Its fashion collections are made from recycled, recycled and organic fabrics and are also produced between Italy and the UK.


Bethany Williams.


Bethany Williams fall-winter 2020/2021.

Bode, Emily Adams Bode Auila

Originally from Atlanta, Georgia, Emily Adams Bode Auila studied in Switzerland before moving to New York and graduating from the Parsons School of Design. Founded in 2016, his Bode brand combines craftsmanship and modernity, combining ancient tailoring techniques with contemporary design.


Emily Adams Bode Auila.


Bode autumn-winter 2023/2024.

Cecilia Bunsen

Why do we like Cecily Bunsen’s aesthetic? Because it combines the minimalism of Scandinavian fashion with the practicality of everyday looks and the dreamy aura of haute couture. All this translates into romantic dresses, collections from palettes soft and candy colors. Today, the Danish designer is one of the flagships of Paris Fashion Week.


Cecilia Bunsen.


Cecilia Bunsen Fall-Winter 2023/2024.

Hill Road, Hillary Teimour

child prodigy New York Fashion Week Hillary Teimour is the creative director of Collina Strada, which she founded in August 2009. Provocative and always attentive to the social messages she brings to the catwalk, the brand has entered the favor of stars such as Rihanna and Lorde. Among the themes covered in the collections is also sustainability, which the designer is pushing for through reuse of excess fabrics, recycling, recycled cotton and pink silk: a special organic and natural fiber created from rose bushes and stems.


Hillary Teimour.


Hill Road Fall-Winter

Cormio, Jezabel Cormio

Rabbits, small flowers, a good dose of punk spirit and that veiled Tyrolean soul that also characterizes the brand: Cormio is a brand that bears the name of its founder, Jezabel, a stylist who, in a very short time, won the hearts of insiders with her unique and unorthodox creative vision. Also wanted by Gucci for Project Vault, an e-commerce platform that screens for talent and provides them with space, Cormio was able to turn his latest fashion show in Milan into a staged football match.


Jezabel Cormio.


Cormio Fall-Winter 2023/2024.

Khaite, Katherine Holstein

Could American sportswear be reimagined in a more feminine and sensual way? Ekaterina Golstein set a goal for herself, and she succeeded. Fashion house Khaite, which she founded in New York in 2016, he already has big fans like Meghan Markle and Katie Holmes.. funny facts: Khaite is pronounced like Kate’s name, inspired by Katherine’s nickname: Kate.

Hoche, Christelle Kocher

Khoché, founded in 2015 in Paris by Christel Kocher, has become one of the new leaders of Paris Fashion Week. Christel is a stylist with an enviable curriculum: before launching her brand, she worked in Milan, Antwerp and New York for major fashion houses such as Bottega Veneta, Dries Van Noten, Chloé and Martine Sitbon. Today, she is also the creative director of Maison Lemarié.the house (chosen by Chanel for the Métiers d’art collections) specialized since 1880 in hand-creating feathers, flowers and pleats for haute couture.


Christelle Kocher.


Coche Spring-Summer 2024.

Marine Serre

Marine Serre (born 1991) is a French designer who received the 2017 LVMH Young Designers Award. His experiences developed under Sarah Burton at Alexander McQueen, then with Mathieu Blazy at Maison Margiela and finally Raf Simons at Dior. Subsequently, she worked in the Balenciaga style office, and in 2017 she launched the eponymous brand. What makes her so recognizable? In addition to innovative aesthetics, crescent moon logo.


Marine Serre.


Marine Serre Spring-Summer 2024.

Marrisa Wilson

Born and raised in New Jersey, Marrisa Wilson launched her eponymous label in 2016 and is already one of the names to keep an eye on the New York Fashion Week calendar. He has Guyanese roots, which is reflected in his aesthetic and in the prints that often characterize the clothes in his collections. His silhouettes are soft and relaxed, yet cool at the same time.

Masha Popova

Dua Lipa, Billie Eilish, Bella Hadid and Kylie Jenner are just some of the celebrities who have already worn the creations of Masha Popova. The Ukrainian designer founded her fashion house in London, entering the official London Fashion Week calendar. Its aesthetic fuses the 90s and 2000s in an irreverent mix of materials and symmetry.

Molly Goddard

Molly Goddard was born and raised in London. She is an English fashion designer. captured the attention of Rihanna and Harry Styles. In 2016 he wonNew Talent Award The Fashion Awards, and in 2017 became a finalist for the LVMH award. Her aesthetic is unique and recognizable: contrasting colors, flounced skirts, lots of tulle and frilly ruffles.

Nancy Dojaka

Deconstructing the look to make it even more sensual, thanks to closures and unmistakable cutouts. Stylistic code of Nancy Doyak – designer introduced by fashion business among the BoF 500 – has become unbeatable in a very short time. Albanian by origin, he won the LVMH Young Designers Award in 2021. His fashion house is based in the English capital and features shows on the London Fashion Week calendar. In the casting of the last show, Emily Ratajkowski was also on the podium.


Nancy Dojaka.


Nancy Dojaka Spring-Summer 2023.

Poster Girl, Francesca Capper and Natasha Somerville

The friendship between Francesca Capper and Natasha Somerville began at university when they were studying fashion design at Central Saint Martins in London. Before founding Poster Girl in 2017, both gained experience in the style offices of major brands: Christian Dior, Vivienne Westwood and Alexander Wang for Francesca; John Galliano, Jeremy Scott and Bulgari for Natasha. In just a few years, thanks to the brand’s pop soul and Y2K aesthetic, Poster Girl has garnered the attention of celebrities such as Dua Lipa, Kylie Jenner, Paris Hilton, Selena Gomez, Doja Cat, Vanessa Hudgens and Megan Fox.

Regina Pyo

Minimalism and effortless elegance. Rejina Pyo is a brand founded in 2014 by the South Korean designer of the same name, born and raised in Seoul. The fashion house is featured on the official London Fashion Week calendar and, among celebrities, or rather (former) members of the royal family who wore her clothes, the name Meghan Markle also triumphs.. What fascinates about Regina Pyo is her way of perceiving fashion: the very act of dressing for her is a social phenomenon that should be looked at far-sightedly, that is, with clothes. eternal which we will love to wear over time.


Regina Pyo.


Rejina Pyo spring-summer 2023.

Closing Qiu

Where there is a smile, there is Shuting Qiu: the Chinese designer has made it her signature. Originally from Hangzhou, she studied in Antwerp and launched a sustainable brand in 2017. The collections are made from recycled or surplus fabrics, as well as plastic materials from recycled bottles. Not only is he a leading name on the Shanghai scene, he also looks to the West: he showed in New York and was also on the Milan Fashion Week calendar last February. Let’s follow him.

Supriya Lele

2020 LVMH Award finalist Supriya Lele made her London Fashion Week debut with the Fashion East team in Fall-Winter 2017. Her creative vision is a mirror of her personality, an open dialogue between her Indian heritage and his English. roots, in a combination that aims to sublimate femininity through contrasting textures and pastel colors.


Supriya Lele.


Supriya Lele Fall-Winter 2022/2023.

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