50 years of history and new trends of summer 2023

It was 1973 when the historic ghettos of New York – the Bronx, Harlem, Queens – were transformed into huge open-air parties, brought alive by graffiti and b-boy crews who danced straight to the beat of new music Was. Boombox Speaker. they have passed 50 years old Since then and that 2023 will be a little hip hop’s year, we should have figured it out Grammys, which hosted a performance in honor in February of this historic anniversary. But the festivities certainly don’t stop there: The Big Apple, for example, has paid tribute to the hip hop genre with exhibition ‘Fresh, Fly and Fabulous: Fifty Years of Hip-Hop Style’ In the Museum of FITwhich closed on April 23 and explored the influence of this musical genre on fashion and vice versa, with special mentions to several iconic pieces such as moncler down jacket, Timberland Shoes, Baseball Postal Code and leather bomber jacket, On the other hand “even though[fashion]isn’t really an official element of hip-hop, it’s very important and you can tell it just from the lyrics” as curator Elizabeth Way explains. wwd.

There have been rappers who have dedicated entire verses to specific brands and there have been others who have created their own clothing lines or collaborated with brands – from Sean Combs to the more recent Kanye West.

Above 70sI block parties For many young people, he also served as a showcase: here he could indulge himself, experiment, show off his brightest clothes and accessories, the most flashy jewelry; It’s no coincidence that fashion is considered the “sixth pillar” of hip hop – where the official 5 are MCing, DJing, breakdancing, graffiti and beatboxing. With fashion it has always been a relationship of mutual exchange, a continuous and unstoppable contamination. Hip hop images evolved to meet the demands of the display and hence it was born big size concept

To ensure greater freedom of movement for the dancers break dance, On the other hand, the suburbs where the genre flourished also helped shape its style and thus graffiti that went on t-shirts and pants,

However, in the 80’s and 90’s logomaniaPowered by K Boutique dapper dan Established in the heart of Harlem, which covered the classic model of hip hop style of the most prestigious luxury brands monogram, giving charming and whimsical real-fake life, which is essential in the development of whole aesthetics Street wear,

In general, since its origins, although some recurring key elements can be identified, the hip hop style has been above all a contamination of different styles and genres, a very free fashion idea that comes from the street and in turn Leading would be the whole concept of Street wear. an unexpected bondyet was super successful, for example between hip hop and style preppy: Stories of suburbia on the one hand, private colleges and country clubs on the other, yet the mix works great. prestigious brands of preppy As Ralph Lauren and Tommy Hilfiger Thus reinterpreted by the minority in a new key, evoking a rediscovered spirit, even in the most classic of genres. coolness, In the 90s, Tommy Hilfiger took advantage of the brand’s popularity, especially in the scene Hip Hop Shows and campaigns include such prominent figures.

even if it Street wear Strictly speaking, it has been a quiet trend lately or better to say, it seems to have taken a new form which has a lot to do with Stiching And even with oversized sweatshirts, that doesn’t mean hip hop has stopped influencing the catwalks, as we also see from Spring Summer 2023. Firstly, one of the main trends of this year is preppy different, more sensual and less bon ton, with roots in reinterpretation black culture Since the 70s, with many references to hip hop. Last but not least, rediscovered by Gen Z Y2K style also brought some hip hop cornerstones to the top of the most wanted list: let’s think about it too micro top and cargo pant combostill strong for spring summer 2023, For an idea of ​​how to reinterpret the trend in the current key, check out the fashion shows. Jil Sander, Fendi, Versace

, even better if cargoes are in ultra-low-waisted and unexpected materials such as silk or satin and combined with lingerie-effect tops or close-fitting silhouettes sporting contrasting amounts. and with Pharrell Williams in Louis Vuitton We can only expect new winks for the coming season as well: The rapper’s recent appointment to the creative direction of LVMH’s flagship brand opens up new potential vistas for this liaison that has lasted over fifty years.