NBA star LeBron James was spotted wearing a never-before-seen white and gold Nike x Liverpool tracksuit.
In the photos posted by Footy Headlines, the four-time NBA champion wears a white, gold and black jacket and pants of the same color. The jacket also features the Liverpool crest on the left side.
Footy Headlines also claims that Nike will not only be releasing a new LeBron Liverpool collection, but also a special lifestyle football pack. The clothing brand did the same thing 12 months ago.
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The Los Angeles Lakers star, who held a stake in the Reds before acquiring a minority stake in Fenway Sports Group, was a key figure in the Anfield club’s decision to abandon its New Balance deal in 2020 in favor of Nike. Liverpool’s appeal to the American sports manufacturer is partly down to the influence of stars like LeBron who can propel the Reds across the Atlantic into the market.
Liverpool chairman Tom Werner confirmed in November 2021 that the Reds would be working with the NBA icon to create “seven or eight” products that would “connect” LeBron to football, much like the legendary Michael ·What Jordan did with Nike.
He said: “We are working with LeBron and Liverpool to develop a product line. Nike is creating seven or eight products that connect LeBron to football.
“I don’t know the specifics yet, but they’re going to create seven or eight products that rival Michael Jordan’s association with Nike.”
James revealed as early as 2011 that he wanted to do his part to help the Reds expand their global appeal and increase commercial revenue.
“As long as you have so much history and so much power behind your story, there’s huge potential to continue to expand,” he said.
“Liverpool is definitely one of those clubs. They are really like Manchester United, the Dallas Cowboys and the New York Yankees.
“No matter where you are in the world you see some teams and logos and you know exactly who they are and what they mean. I think Liverpool are in that group.”