The NRL is gearing up for an exciting start to the 2024 season and has set its sights on NFL legend Tom Brady to help the brand expand in the United States.
The 2024 season is already set to kick off with a doubleheader in Las Vegas, and the addition of Brady could be a game-changer.
The NRL is developing a strategy to build and promote its brand in the United States, seeing the lucrative betting market and large sports-loving audiences as key to growing the sport globally. Brady will undoubtedly generate cross-code synergy and interest.
News Corp The SportsTech World Series has reportedly extended an invitation to Brady, offering corporate partnerships and the opportunity to work with the NRL.
Brady has planned a tour of Australia early next year that will include workshops and meet-and-greets. His tour is specifically aligned with the Australian Open Grand Slam event, allowing fans to get up close and personal with the NFL legend.
The NRL recognizes Brady’s star power and the potential for his involvement to significantly boost attendances and ratings.
Tom Brady’s resume speaks for itself. He is widely considered the greatest quarterback of all time and holds multiple NFL records, including most championships (seven) and most Super Bowl MVPs (five).
His presence and reputation could bring a new wave of excitement to the NRL and help raise the league’s profile in the United States.
As the NRL continues to explore new avenues for growth and international exposure, the possibility of harnessing Brady’s star power to make the Las Vegas doubleheader a huge success will further cement the sport’s place on the global sporting stage.