Body-friendly swimsuits 2023: models fit the body loosely

We’ve found the body-friendly swimwear that’s on trend for summer 2023

What do Rihanna, Jessica Alba, Hailey Bieber and Rosie Huntington-Whiteley have in common? All three have worn body-friendly swimwear brand Hunza G at least once. The beachwear label has become famous not only for being chosen by modern icons – very different from each other in style as well as physique, among other things – but also for responding concretely to the need of many women. For: To wear full or bikini and feel good about yourself.

Many of us, in fact, happen to see a beautiful model and then try it on in the dressing room but are dissatisfied: a bra that does not have abundant breasts, laces that are “marked” or straps Which are very long and finally brief which is not as per our expectation. So choosing a bathing suit becomes a real challenge, especially when you want to harmonize summer 2023 trends with the sense of well-being that makes us feel good on the beach or by the pool.

Hunza Ji is a brand that has succeeded in meeting all these needs first, with a truly innovative proposition: It has found a garment that adapts to the body and its measurements (be it height or hip girth). girth, be it waist) or breast). Just imagine the same model Rosie Huntington-Whiteley wore before, during, and after her pregnancy: a clear demonstration that this garment is really body-friendly.

swimwear fabric is scissors

If Lycra innovated the fashion world by becoming the first choice over sponge and cotton in swimwear, today it seems the future lies in seersucker. The top, best known in its striped version, has become a classic of Thom Browne’s proposal, in recent years it has been experiencing particular success in summer collections. It can be recognized at a glance by its curved appearance, thanks to a texture that alternates stiff and soft threads. But the innovation introduced by Hunza Ji is in the use of a circular frame that allows each garment to be extremely malleable, therefore conforming to the female body.

This brand was born in the 80s but tasted success with the film beautiful woman, when Julia Roberts wore one of his dresses, the iconic white and blue one with a circle connecting the top to the bottom. The swimsuits were introduced later, but over the years, thanks to stars who showed them off on their Instagram feeds, they’ve gone viral. Over the years the offer has expanded, doing a significant work on the models: one-piece with or without straps, bikinis with bandeau or shoulder straps, finally a color palette that is enriched every year, new Passing the classic black with the color of sorbet, following the fashion colors of the season.

All swimwear brands in this outfit

If Hunza G is the most famous name, in fact the label has paved the way for other realities, focusing on similar seersucker dresses that adapt to the body: among the models available online you will also find proposals signed by Rina Olga ( Italian Realty) and Bond Eye (Australian brand), while low-cost versions are available on Amazon for €20.

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