Lionel Messi | The Revolution of Lionel Messi: Why is he the footballer with the most fans in the world? | Peru vs Peru Argentina | Qualifying | 2026 World Cup | ec Story | Yes

It seems like a lifetime has passed since the Argentinian forward’s retirement was announced Lionel Messi He was leaving Europe for American soccer, a sporting and business move that neither his biggest admirers nor his worst rivals expected. This feeling of a “lifetime” is first and foremost due to the rivers of ink generated by such an astonishing signature; but in fact, just three months have passed and the revolution sparked among fans in this country has only just begun to unfold out of sufficient scale. Messi, considered the best player in the world and the man who lifted the trophy at the last World Cup in Qatar, chose to leave Paris Saint-Germain and all the pressure of the Euroleague and move to Miami, not for a vacation but for the purpose Prolonging his sporting career in a friendlier environment and during his time away.

See also: The El Niño global phenomenon in Peru: How does Senamhi work internally and what are its predictions?

Sounds like early retirement, but there’s more bread to cut than sports computing.At that time, the arrival of the “King” was widely commented Bailey to the United States. At the end of his illustrious career, the Brazilian joined the New York Cosmos in 1975, sparking a wave of enthusiasm for the sport in a country where many didn’t understand how to score goals with their feet instead of their hands. . Yet to conservatives, ever fearful of change, the American public’s growing interest can only be interpreted as “a sign of the nation’s moral decline,” as this commentator once put it. Ann Coulter. In his opinion, if “un-American” football begins to become popular in the United States, it can only be attributed to so-called uncontrolled immigration.

All nonsense aside, another noteworthy event in the country’s football history is David Beckham In 2007, he went to Los Angeles Football. The English star comes from one of the biggest clubs in the world, Real Madrid, which makes the move even more surprising. It was Beckham who played a fundamental role in Messi’s entry into American football this year, signing the owner of Championship side Inter Miami, alongside other stars such as the Spaniard. Sergio Busquets and Jordi AlbaHaving previously played alongside Messi at Barcelona, ​​he will now accompany the Argentine on his adventure.

Peruvian journalist Julio LereinaHaving lived in Miami for twenty years, he has witnessed Messi Football in that country has begun to change. “It’s interesting that the best player in the world comes to a team that until recently was terrible, filled with terrible players who make the typical childish mistakes of people who don’t know how to play football. And then, Messi comes and suddenly they start winning, winning. You see other Inter players like callender, Robert TaylorWhen I was playing, I was not flashy at all, but now I am the star on the court. This is the Messi effect,” the Peruvian said.

s arrival Messi It took its devastation to the city to an extreme and continues to astonish our fellow citizens. Even the sighting of the Argentinian and his family buying cereal in a supermarket caused a stir and made headlines. ‘The fans are changing too. As a Peruvian Crystal fan, I love the cathartic experience of being in the stadium. But that doesn’t happen in the United States. They are very civilized here. They don’t yell, they don’t encourage their team, they don’t blow up rockets. I think the most egregious thing about them is the hands of some skilled workers they bump into each other. Now you do see the bar, you see the chants. You’ll see kids wearing pink shirts on the streets. The city is becoming more and more passionate about football. “

circular business

As we just said, Lionel’s arrival transcends sports and leaves a lot of bread behind. And that bread is money.This is how he explained it David Ruiz CesarregoDirector of Peruvian sports marketing company Inyogo, which has been in the market for seven years. “At Barcelona, ​​his annual salary and bonuses are said to be around $100 million. At Paris Saint-Germain, his annual salary is said to have reached $70 million in the last two seasons. Now, in addition to the club’s equity, part of the Apple TV subscription, merchandising Beyond that, there is more money at stake. Messi sees himself more as a businessman,” he noted.

A recent Apple TV documentary, Messi in America, provides all the details of Messi’s pass, the move of the century, starting with Beckham’s first negotiations to bring the Argentine to the United States. inter miami Until the signing of the contract and the subsequent “Messimanía”. It was a crazy dream that took years before calling Lionel. It was a successful experiment. There are numerous Messi-related products on sale. The liquidity is staggering. “In the month before Messi’s arrival, Apple TV, the streaming service that exclusively covers Messi’s games, had 30,000 new monthly subscribers. In the month of Messi’s arrival, there were 288,000 new sign-ups.” The club on Instagram The number of fans jumped from 3 million to 15 million. The value of the tickets was multiplied by 200%,” Ruiz noted. The Argentinian icon will go to great lengths to raise funds. And all this without losing its status as the best in the world. “