More than 20 years after Michael Jordan retired on April 16, 2003, he went down in history not only for his dunks but also for his sneakers.For this reason, X-Madrid, a commercial and leisure space owned by Merlin Properties (c/ Oslo 53, Alcorcón) wishes to pay tribute to the player with an incredible free exhibition showcasing his characteristic shoes Air Jordan.
The exhibition, which can be viewed for free from 11am to 10pm from November 13th to 19th at Intersport, a sports store located on the street, will feature more than 150 styles of shoes worn by basketball stars.
It contains at least one pair of different models from the legendary Jordan sneakers; from the famous “Jordan I” to the revolutionary latest “Jordan XXXV”, through legendary models such as “Olympic”, “Flue Game” or “Last shot”.
Among the most iconic and memorable are Michael Jordan’s black and red 47.5-yard “1 Banned”; “3 White Cement”, which the player used in his famous free throw line dunk; and “6 Infrared” , he used it to win his first ring; “7 Olympic”, from when they participated in the “92 Olympics” in Barcelona; “12 Flue Game” (used when he had a 38-degree fever against the Utah Jazz in the Finals) “12 Flue Game,” or “14 The Last Shot” (winning his last ring with the Chicago Bulls in 1998).
Attendees will be able to witness the evolution, technical advancements, color ranges and even learn interesting facts about the most iconic models of the most important and legendary models in basketball shoe history.
In addition to his most iconic sneakers, the exhibition tells the story of the NBA star through photos, posters, and collectibles from yesterday and today at different stages of Michael Jordan’s career, capturing his most memorable games.
Air Jordan made a huge splash in the sneaker industry and changed the public’s perception of sneakers with its innovative design, cushioning technology and association with basketball player Michael Jordan. As a result, these sneakers became a social phenomenon. Not only did they have a major impact on the sneaker industry, they also left a lasting mark on pop culture, becoming a symbol of status and style for basketball fans, streetwear aficionados, and hip-hop enthusiasts alike. Over the years, demand for Air Jordan shoes has been consistent, with each release arousing high public expectations. In 2022 alone, the Jordan Brand contributed $5.1 billion to Nike, with $150 to $256 million going directly to Michael Jordan. Jordan under his agreement with the brand.
The buzz that followed their introduction made the line’s logo a popular icon in its own right, which is still in effect today and can also be seen on hats, socks, T-shirts and other accessories. The famous “Jumpman” image appears in a photo of Michael Jordan with photographer Jacobus Rentmeester for Life magazine before competing in the 1984 Summer Olympics. The photo, taken before Jordan signed with Nike in 1985, shows Jordan wearing an Olympic jumpsuit and New Balance basketball shoes, posing in the same manner as a giant jet ballet technique.
“Shoes” Air Jordan XIV
ABC
With this exhibition dedicated to the myth of the Chicago Bulls, X-Madrid once again becomes the intersection of enjoyment and the desire for life experiences, becoming one of the best references in Madrid for enjoying different, original and personalized leisure options for all audiences.
X-Madrid is a commercial space owned by Merlin Real Estate, aiming to reshape the shopping and leisure experience: more technological, more urban, more extreme and more real. This place revolutionizes the way we interact with consumers looking for new options and experiences. Located in Alcorcón, with an area of almost 40,000 m2 and three floors dedicated to fashion, sports, restaurants and the best experiential leisure services, it is designed to satisfy all those looking to rediscover their passion and be surprised with extraordinary global offers people.