It’s going to be a throwback summer with Old Money Style. this is il tirreno

2000s return. Even in the nineties. and not only. Men are warned: pullovers, white shirts and rolled-up trousers off the shoulders. This much Great Aperitif on the beach is guaranteed.

Jeans remain an excellent plan B, “but absolutely without holes”. Dress? “Better not”. The umbrellas open again and the search for summer trends begins. From after dinner to life on the beach. The crochet-style bikini – “explosion” at the turn of the past two summer seasons – is still trendy. But the lace model is also very current again. Just he, already a hero at the beginning of the new millennium. Stop at flashy fabrics and sequins. It will be a summer of restraint, but with imagination. thus spoke high fashion,

“old money”

The date is June 21. Official start of summer. But there is hope to get a taste of the ocean a few days back, weather permitting. Sure enough, Italians of all ages will return to crowd the shorelines over the next three months. And then booze by the sea, parties on the sand for the youngest and tanning marathons for those aiming for a super tan. In a word that sounds sweet and lights up a good mood: Holidays. Relaxation, but also dinners and get-togethers with friends. opportunity from face with the right style. «After years of excesses, among feathers and various carnivals, it will be the summer of Old Money». Speaking is Guillermo Marioto, a stylist who worked for Gattinoni and is also known for several television programs. « The translation in Italian is “old money” – he explains – and indicates someone who has been wealthy for generations, who attended a prestigious university, plays tennis and golf. Bourgeois yes, but millionaire no. Said in the Roman manner, i perioline” Therefore, «Simple Ralph Lauren shirts are back in fashion – continues Marioto – but also cashmere T-shirts and sweatshirts. A little high-ranking, a little arrogant». So the first piece of advice «90s, 80s and Repurpose the old family clothing box from the 2000s. The slogan is reuseWhich also applies to jeans, but be careful: not the ones with holes and rips», warns the designer who has given life to a project with the students of the Modartec Fashion Institute in the province of Pisa.

on the beach

For men who love nineties looks, stylish apparel is back old school, Vintage “Milrigghe” shorts are the ultimate expression of a return to the past. Thumbs up for the ones with military inspiration as well as solid colors. soft color On the other hand – as mentioned – it will be a summer of moderation. But with one exception: Flowers, sea animals, fruit and multicolored birds are still – it’s fair to say – on the crest of the wave. i trippedHowever, can stay in the drawer. And if you look back at men’s fashion, is it targeted at women. Here’s the redemption of the classic black one-piece swimsuit. However, revisited in a sensuous and decidedly glamorous key. there is also room for underwire: A bikini made from a bra with any size underwire plus briefs. For those who want to “stand out”, there is a lurex swimsuit, capable of giving an incomparable shine, which is present in the vast majority of summer 2023 collections. And then Joker: the high-waisted bikini, hyper feminine and suitable for any body shape thanks to its shaping effect.

what do the “big boys” say

Icons of the 2000s inspire Patricia Pepe. « The season revolves around macro trends “back to the roots” and “extroverts” – the company explains – evoking the style of glamorous icons such as Britney Spears and Jennifer Lopez to affirm a sensual and irreverent spirit. Going back to the roots means paying homage to the most representative garments of the 2000s, rediscovering sensual cuts, precious hand embroideries and natural fabrics». Like linen, “the protagonist in a washed version for overshirts, lingerie tops and trousers with patch pockets. Blended with viscose on more fluid fabrics», explains the famous brand. Which for women’s swimwear and beachwear is “bright, printed and focuses on solid-colored Lycra, crochet work with a mix of stitches in recycled yarns, and printed tulle fabrics for tops, draped dresses and flared seventies trousers”.

And when there is no sun?

Sea, but not only. The increasingly unpredictable climate has taught us that even in summer rainy days can appear on the scene. Ermanno Scervino, therefore, «presents trench coats and parkas – an interpretation of the haute couture signature – however, in a current key, thus reaching an increasingly young and new target audience. “Outerwear where shapes, structures and materials are only some of the focal points – declare Da Cervino – that characterize these garments capable of attracting attention”.

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