Michael B. Jordan x David Yeoman
You probably know Michael B. Jordan as one of your favorite American actors, but the Hollywood star is expanding his talents beyond movies.
According to PR Newswire, luxury jewelry brand David Yurman has appointed Michael B. Jordan as the brand ambassador for its first men’s fine jewelry collection, “The Vault.” Since then, Jordan has debuted pieces from David Yurman’s current curated collection, “Chevron.”
According to Women’s Wear Daily (WWD) magazine, Jordan was chosen to model for these official men’s advertising campaigns, even though the brand has released pieces since its foray into men’s jewelry in the early 2000s.
Jordan showcased the finest pieces from his “Chevron” collection, which was modeled after David Yurman’s website. From classic 925 sterling silver and 18K gold chains to colorful pendants and intricate designs, “Chevron” has something for every man.
On the David Yurman website, Jordan talks about the collection and highlights the ancient inspiration behind the patterns. “You can see the grooves, the angular lines, it feels classic,” Jordan said.
The company outlines some of the favorite “Chevron” pieces from Jason Bolden, the stylist behind Michael B. Jordan’s advertising campaigns. Bolden chose the “Chevron Tag” (a sterling silver necklace available in 18 colors), the “Chevron Woven Bracelet” (the collection’s flagship bracelet, made from a variety of luxurious metals), and more.
While styling Jordan for the campaign, Bolden expressed his admiration for the project, calling it “one of the best commercials he’s ever done in his career,” according to David Yurman’s video. one”.
Jordan spoke highly of the campaign team he worked with on Chevron in an interview with Esquire. “At this point in my life, I was looking for a brand that I could very much identify with. I saw David Yurman’s care, artistic vision, attention to detail, and passing that legacy on to his son Evan (now president and chief creative officer),” Jordan said. “I’d never really made jewelry before, and I thought it would be a cool first impression on the world, and it just fit in.”
This collaboration is fashion gold! If you are interested in viewing the beautifully crafted jewelry from this popular collection, check out the “Chevron” page on David Yurman’s website.