Pleasing, the fashion, beauty and lifestyle brand from Harry Styles to launch in 2021, has appointed its first CEO. This is Sean Kearney, who will be taking up a managerial role within the brand after 6 years at Gwyneth Paltrow’s lifestyle brand Goop as Head of Creation and Merchandising and Vice President of the Fashion Division. Sean Kearney will begin serving as CEO of Pledging on July 17.

Kearney’s duties will include growing the brand and especially collaborations, which will include a range of “exciting, strategic and charitable partnerships to continue expanding the brand universe,” as stated by the brand. Pleasing started off as a cosmetics and skin care brand in the market, but over the past two years, it has expanded its reach by targeting the wider lifestyle and fashion segments. It is clear that future collaborations will involve an area not only rooted in beauty. Harry Styles said, “Sean Kearney’s extraordinary vision and strong background will be invaluable as we write the next chapter of Pleading.” “We’re thrilled to continue exploring different ideas, categories and styles with them.”

Photo credit: LinkedIn Profile Sean Kearney

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