Motorola Razr+ 2023 makes its presence felt in the folding space once again with a new international campaign signed by The Creative Studio Los York. Titled #flipthescript, the film dances to the notes of the iconic House of Pain track “Jump Around”, sung in Italian. hero of the occasion Adrian Bettinelli, renowned Italian dancer who is part of the corps de ballet of major international productions including X-Factor, Sanremo, MTV Emma, MTV Italian Music Awards and Miss Italia. He is also a dancer for artists such as Pharrell Williams, Kylie Minogue, Andrea Bocelli, Claudio Baglioni, Elisa.
The campaign, #flipthescript, introduces an all-new Razr in the 2023 Pantone Color of the Year, Viva Magenta, with a sleek, ultra-modern design and a large exterior display that opens up new possibilities for users to interact, capture and create opens. , The globally launched campaign includes advertisements for Motorola’s Razr and Razr+ CG products, Video, print, billposting and the 60-second live-action film “Jump Around”. After spending hours at an international airport, this place has an extremely creative and fashion-conscious airport staff who repurpose a collection of lost luggage.
“This is the most ambitious campaign we’ve had in our five-year relationship with Motorola,” said Los York’s executive creative director. Scott Hiddinger, We began developing the project in November last year with six months of continuous creative development and production, employing a global team of artists and creatives from the United States, Brazil, Uruguay, London, Monaco, Austria, Switzerland and Hungary. began. This campaign has been an incredible creative journey and partnership between us and Motorola, the culmination of a multi-year collaboration that began with the introduction of the Z3 in 2018. We are proud and honored to be working again with the courageous brand that created it all. ‘The core fold of the latest generation’.
renata altenfelderMotorola Global Executive Director said: “The #flipthescript campaign is for people who want to create their own story from different angles and inspire others to discover theirs. The creative concept reflects how our consumers think and translates perfectly into the core spirit of challenging the status quo by making people rethink the way they think about smartphones and content creation. Throughout the process, the team in Los York challenged us every step of the way, creating a unique and disruptive end result.
Los York-based creative team collaborates with award-winning director london street And courtney phillips, whose artistic approach made it the perfect choice for this campaign. Phillips and London Alley helped assemble an amazingly talented cast for the project. The choreographer was supervised by the famous noel marsh (Rihanna’s Super Bowl halftime show) which developed the dance sequences for the film. Award Winning Hungarian Cinematographer Marcel Rave He helped bring the film to life with his mastery of light and colour.