arrival of janic sinner With the Gucci bag on the Wimbledon court – marking the beginning of the first such collaboration in the world of sports and the luxury maison – it seems that a real revolution has begun in the relationship between the world of tennis and the world of fashion.
Tennis, with its inner beauty, has often been a source of inspiration for stylists and creatives, but it’s been years since one of its most emblematic expressions has played such an important role for the fashion world. A revolution that started from the stands and reached the pitch where for the first time the players were not seen in all white.
And while more and more players signed deals with luxury homes between matches – Carlos Alcaraz for louis vuitton edition Emma Radukaanu For Dior, at last – the stands were packed with influencers and celebrities, ready to show off their best looks, flicking between forehand and backhand.
From Kate Middletonwore a mint green double-breasted Balmain blazer in her first public appearance Ariana Grande (a few hours after the divorce was announced) in a gray Ralph Laurent suit and Loewe shoes, the stand was transformed into a “smart casual” catwalk.
And the hashtags “tenniscore” (over 2.5 million views) and “wimbledonoutfits” (1.3 million) are flying across their social networks.