The “tomato flavor” fashion that Americans love

Let’s try to immediately explain what hashtags are. #Eurocor AND tomatocore going crazy on TikTok these weeks. We do it not with words, but from photography to imagination.

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A steaming cup of coffee stands on a table with a plastic tablecloth, the silhouette of Natalia Ginzburg’s novel against the backdrop of a beach made of black volcanic pebbles, a flowing multi-colored skirt flutters against the backdrop of a flower market. If you now dive into social networks, it is easy to find these visual sensations that relate to idealized vacation in the Mediterranean.

We are mainly talking about an aesthetic that reflects the all-American longing for a summer getaway to Europe, especially Italyso after #Europecore mostly wear type light and bright clothes that they show off (according to them) on vacation abroad, even if they then stay at home in the States.

This is a hyper-feminine and somewhat stereotypical romanticization of the wardrobe with additional lace, ruffles, pearls and silk products showing off in my backyard in Virginia pretending it was the Amalfi Coast.

Everyone’s favorite country, everyone’s favorite country. After all, this is how the Americans define Italy. But the one with glamorous and sweet overtones #Eurocor it has very little to do with current boot style, we know it. These are dreams, idealizations and deviations from the present, which in practice are transformed depending on their filter. in maxi skirts and flowing tight dresses mark the waist and cat heels.

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embracing typical mediterranean aesthetics of 50s/60s summer thus you become part of a group of followers #Tomatokor (tomato compared with Europe, which also takes into account vintage images of the Côte d’Azur or Ibiza, is exclusively the style of the Italian diva of the 50s), allowing yourself to be inspired by icons such as Sophia Loren, Claudia Cardinale and Gina Lollobrigida, or by more contemporary artists, but who embody the same well moodlike Monica Bellucci or Penelope Cruz.

An anthem to the return to the slow life on a human scale, between barefoot walks on the beach, spaghetti with tomato sauce, swimming in the sea and clothes hanging in the sun. Appearance? Loose and light clothing shirts confused in life bodices, long skirts, ankle-length trousers. Green light for various shades of red, white, green, blue and cyan, ivory, cream, soft pink and pastel yellow. Like Gwyneth Paltrow in the movie The talented Mr. Ripley.

It’s a fashionable portrait of sunny waiting, mesmerizing and dazzling, mixed with decades of fabulous images in Italy, surrounded by a blue sea dotted with boats and yachts. In the United States, after years of political and economic turmoil and a sense that American culture is drifting, this aesthetic is an escape from reality where Europe came to represent not only a continent, but also a clearly (and always for them) more relaxed state of mind.

A stylistic representation that first appeared in cinema in the pre-social era, and today in television series: let’s remember the second season of the successful White Lotuslocated in Taormina and costumes inspired by Fellini among which stand out those worn by Tanya McQuoid he is award-winning Jennifer Coolidge who appears as something like Brigitte Bardot with meat sauce among floral prints, Valentino bags and platform high heels.

While the long-awaited season n.4 Emily in Paris according to Lily Collins herself, in part, she will move directly to the capital of Italy in a kind Roman holiday Edition of the third millennium.

Will we see the main character walking around the Eternal City with ice cream in hand or riding a Vespa, just like in the cult with Audrey Hepburn? Who knows, for now tell it to lily collins present news via social networks (polka dot and bonton sugar paper dress designer Alessandra Reich with flowing hair) seems to hint at the atmosphere of Hollywood on the Tiber in the 1950s, when Rome was a favorite place for American divas.

Therefore, given that it is worth waiting for the first months of 2024 to see the fourth season of the series, here #Eurocor it doesn’t look like a trend destined to last all summer.

There is no doubt that for Americans this famous “Italians do it better» it was in vogue on T-shirts in the 80s. “The Italians do it better.” What? Almost all. Or, at least for now, let’s make them believe it.

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