Gabriela Hurst –nee Peresutti, who joined Chloé in 2020 after finding great success with her namesake brand, is an Uruguayan guru of high and sustainable fashion. Chloé is being praised for pushing sustainability, not style. A bit heavy, but still falls short of the Trimurti Lagerfeld-McCartney-Philo. In fact, during Hearst’s tenure, Chloé achieved B-Corp certification – the gold standard for sustainability – and became the first home of its kind to achieve it.
And the numbers weren’t too bad either, despite the fact that the fashion house has endured a decline in annual sales due to the impact of the pandemic. Celebrities such as Gillian Anderson, Katie Holmes, Jemima Kirk, Uma Thurman, Serena Williams and Chloe Sevigny have been diehard fans of Chloé by Hearst. Who made Nama sneakers and Gayia glasses made from recycled acetate. In addition to collaborations with Moon Boot, Teva, Barbour and Eres.
Since his first collection, Hirst has developed a sustainable vision. His debut consisted of cashmere and recycled wool sweaters, recycled vintage bags and down jackets, created in collaboration with Sheltersuit, a non-profit organization that shelters the homeless. Nevertheless, no matter what, the Spring-Summer 2024 collection, presented at Paris Fashion Week next September, will be the last for the designer.
Hirst said: “I was honored to share my creative vision and add my voice to the story of Chloé, the extraordinary home that I have always loved so much. Very few houses have such a strong history of women leaders, which gave them a unique contribution to the development of the House, the legacy of its founder Gaby Agion. I represent a quality standard where there is no room for compromise.”
Chloé is also partnering with Angelina Jolie’s new fashion venture, Atelier Jolie, to create an exclusive ready-to-wear collection. The partnership, developed jointly by Hirst and Jolie, reinforces Chloé’s commitment to sustainability.