Skims, the lingerie and shapewear brand founded by Kim Kardashian, unveils “its most innovative bra to date.” We’re talking about the Ultimate Bra, a bra that reinvents the traditional push-up silhouette and is designed to give fuller, natural-looking breasts. How? Created after years of development and extensive testing, the Skims bra was created using 3D scans and breast casts of real women, including Kim Kardashian herself. As such, the Ultimate Bra’s super push-up style promises a “total bust transformation” and distinguishes itself from other push-up bras with its soft teardrop shape.
While other push-ups tend to use a pad that causes too much lift, squeezing the bust, the Ultimate Bra is designed with tapered foam pads that provide gradual fill and a naturally rounded teardrop shape. The new Skims innovative bra is made from flexible microfiber fabric, with smoothing technology and hidden underwires in a soft shell for a smooth, seamless and comfortable look. “With the help of 3D scanning, we studied so many female busts, including mine,” said Kim Kardashian. “Inch by inch, we’ve created these truly natural-looking cups that have a smooth teardrop shape that matches your outfit perfectly.” The new SKIMS Ultimate Bra will be available from August 17 in sizes 32A to 44D in 10 color options.
Photo credit: skims.com
Tags: lingerie , fashion , kim kardashian , vogue , skims