ToAndall Jenner has joined L’Oréal Paris’ portfolio of international beauties. The union of one of Gen Z’s most influential women and a French cosmetics brand promotes a new femininity that captivates in many of its facets. Brittleness enabled.
Kendall Jenner is the new muse of L’Oréal Paris
Raised in the spotlight, with an angelic face and a perfect physique, the supermodel is not immune to anxiety problems and deep-seated insecurities. It is also for this reason that the former Victoria’s Secret Angel was chosen as a symbol of modern beauty and seduction, which, thanks to its fragility, acquires charm and essence. Characteristics that make her perfect in the role global ambassador from Loreal.
Gen Z style beauty icon
Entrepreneur, one of the highest paid supermodels in the world, a fashion-setting muse that is often copied. At first glance sister Kim Kardashian AND Kylie Jenner lives a golden existence. What not everyone knows is that, as she herself has repeatedly stated, she suffered from anxiety and panic attacks since childhood. Today, while in office, he is also hard at work raising awareness of the issue. mental health problems. Thus, the new French brand ambassador is also an example of self-acceptance.
“He’s the epitome of everything Gen-Z stands for” explains Delphine Viguier-Ovasse, Global President of L’Oréal Paris. “He owns his image, grows proud of his self-confidence and inspires others to do the same”.
Icon of sisterhood and self-affirmation
From September 2023, the top model will become the main character makeup campaigns brand. A new professional adventure for a little girl at home thanks to the connection and advice of famous sisters.
In front of the cameras and away from the set, the Kardashian clan showcase the growing power of women. The strength of a girl that can expand as you grow together and support each other.
The supermodel born in 1995 becomes a link with future generations and thus comments on the new partnership: “I am honored to be part of a new sisterhood of incredible and strong women. To be able to say those iconic words: “I’m worth it”. Excited to join the L’Oréal Paris family and be given the opportunity to embody everything the brand stands for.”
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