In an interview with the Wall Street Journal, it was revealed that in the 90s, when Marvel Entertainment emerged from bankruptcy, Sony could also buy the rights to use the Avengers, but decided not to.
In the 90s, Marvel Entertainment found itself in a rather volatile economic situation, bouncing back from bankruptcy to the point where it had to sell the rights to some of the most famous superheroes of all time, such as Spider-Man, the X-Men and Fantastic. 4. Sony jumped at the opportunity and bought the rights to Spider-Man for $10 million, but he could very well buy the entire MCU. (which at that time had not yet been formed).
“Marvel had just come out of bankruptcy. They didn’t have any money and they knew we had a small part of the rights. They also knew, of course, that we were very interested in making Marvel films, so they came to me and we had a negotiation”. deal for 25 Marvel films for $25 million. Every character they managed was on the table as part of that deal.” This was told by Yair Landau, a former junior business manager at Sony, in an interview with the microphones of the Wall Street Journal podcast.
This means that by paying another $15 million, Sony could have obtained the rights to The Avengers, changing the course of history. “The collective team[at Sony]decided they didn’t care about other Marvel properties, that they didn’t want to invest in them. They told me, “No one cares about anyone but Spider-Man.” idiots, that’s what I thought. I was ordered to go back and get Spider-Man.”.
‘Avengers: Secret Wars’ will spawn a ‘soft reboot’ of the Marvel Cinematic Universe (RUM)
Spider-Man 4 Continues Sony/Marvel Collaboration
Meanwhile, Sony and Marvel’s collaboration will continue with Spider-Man 4, which sees Tom Holland as the friendly neighborhood spider. “We were joined by myself, Amy (Pascal), (Marvel Studios President) Kevin Feige, (executive producer) Rachel (O’Connor), and other Marvel executives.Holland said.This is a collaborative process. The first meetings were on the topic: “Why do we need to do another one?”. And I think we found the reason. I am very, very happy with where we are in terms of creative development.“.
“But I’m also a little apprehensive“, he added. “Across all franchises, the fourth film evokes some stigma. I feel like we’ve been successful with the first trilogy, and there’s a part of me that wants to walk away with my head held high and pass the baton to the next lucky person who can bring this character to life.“.