Known worldwide as POPST-ART (Pop Star of Art) – a title bestowed on him by Augusto Sciacca, eminent artist and former collaborator of Andy Warhol – Italian and Tarantino Mattia Bari, artist and creative director of innovative and visionary concepts, is ready with his team launch his own personal branding venture – Mattia Bari USA – in New York.
On Saturday, July 29th, POPST-ART unveiled their new pop character “FAKE” in New York City at an exclusive exhibition at the luxurious “Art Central El Dorado” gallery next to the famous Plaza Hotel.
The spectacular event featured an original and interactive performance by the artist, who turned his viewers into caricatures of white masks, a symbol of his character, depicting everyone in the best version of himself, symbolizing the power of looking at himself from the side without a mask. .
“FAKE is a mask of masks,” says the artist: “This is a brilliant, ironic and controversial caricature of pop culture and its main characters. A deconstruction of our modern world dominated by social media and the tricks and traps of our ego. “
“Mattia Bari is New York City’s POPST ART,” says Terry M. Dath, president and owner of Art Central Galleria El Dorado, who has believed in artist talent and visionary intuition since the beginning. “His ‘FAKE’ character is changing the way we look at American pop culture.”
The captivating and colorful aesthetic of Mattia Bari and his avant-garde ideas are versatile and adaptable to fields ranging from fashion to design, from advertising to entertainment and entertainment. Currently, the artist collaborates with such major world stars as Taylor Swift and Nicki Minaj.
“The FAKE art exhibition is just the first step towards the launch and consolidation of the Mattia Bari USA brand and its creator POPST-ART,” says manager Tommaso Cartia. “We have many upcoming projects and innovative collaborations with outstanding and influential professionals. brands in the US and international market. Mattia’s talent transcends boundaries and I am proud and happy to be part of the experience of birthing a new icon of the future that is destined to stand the test of time.”
The buzz and attention generated by the event’s success was further highlighted by a large billboard in New York City’s Times Square officially introducing FAKE and the POPST-ART phenomenon as the hottest new characters in bustling midtown Manhattan. With his bold art and cheeky wit, Mattia Bari’s “FAKE” character has undoubtedly left an indelible mark on the city’s art scene, making it a true pop culture icon destined to endure for generations to come.
