from luxury clothes, then from sleepwear to fashionable ensemble

sleepwear is finally clearing customs, and there has been a surge in approvals for leisure weara trend that promotes casual, informal and comfortablethen limitless in other types of clothing to change their characteristics.

From pandemic to period after blockingthe company redefined its needs and priorities, and designers responded to this new general mood with wider cuts, more comfortable fit, softer and more natural fabrics.

While pajamas seem to be a legacy of the pandemic, their success and daily use continued even before the advent of bad braces associated with Covid-19, with Princess Golitsyna in the 60s Ryan Gosling at the Cannes Film Festival in 2011 and never mentions lethargy, not even in 2023.

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Pay James and the East Indies

There is no name identifying its origin, but they were Englishwith the colonization of India to accept pajamas as an exotic wardrobe item since the 17th century.

Sailing the waters of distant oceans and exploring the mythical lands of foreign countries, British East India Company he returned to Britain with extravaganzas, understood as novelties, often taken out of context of their original meaning and purpose of birth, to be worn, displayed and tried.

Together with spices and fabrics, precious stones, tea and porcelain, they brought with them a two-piece garment called pajamas. Source term in language gate era pagegame and had to literally point to boss the use of which was necessary to cover your legs.




Exotic and futuristic

Pajamas in India were the “uniform” of gentlemen and peasants, regardless of gender, made of light and more or less precious fabrics. by social class. In the UK, originally known as tycoon breeches, a nickname given by the British to Indian pajamas, has become the favorite nightwear of the nobility and merchant bourgeoisie, who see their power and wealth grow, but do not go beyond the bedrooms of London and major cities from around the world. Channel. The rest of the Europeans noticed this almost two centuries later, until at the time Universal Exhibitions in Paris closer to the end XIX century, does not incite passion for exotic taste which results in a series of intricate exotics.

Gradually, in Europe, pajamas are turning into a kind of symbolic predecessor. suit From Tayacht who creates in 1920, also influenced by a professional collaboration with the French stylist Madeleine Vionnet, a democratic leader who combines aesthetics and functionalitycraftsmanship and industrialism, masculine and feminine.




Chanel and feminine elegance

Pajamas are used for free time, for traveling and for receiving guests in a completely informal setting. It is found in a variety of fabrics and patterns, from cotton to tartan, from flannel and jersey, from silk to linen, from paisley prints to tartan. This two-piece suit, trousers held at the waist with a drawstring, and a jacket become the main part of a simpler and more comfortable wardrobe. A quick practicality that even women soon master. Gentleman.

In the early 1900s, more daring people could wear it as a swimsuit for the beach, but it was thanks to Coco Chanel which is elevated to a refined and elegant everyday solution: silk pajamas it was one of her favorite things to wear when going out day and night. The purpose of the leader was to give elegance to their customers if a bomb siren forced them out of their homes at night.

In the 30s, it was worn by all the divas of the big screen. from Greta Garbo to Joan Crawford.




Palazzo pajamas and luxury lifestyle

With the end of World War II and the onset of the economic boom, the amount of time devoted to leisure and entertainment increased, giving less importance to what should be worn at home and in bed.

However, in the late 1950s. Iren Golitsyna, a princess born in Tbilisi (Georgia) who took refuge with her family in Rome to escape the Bolsheviks, returns the pajama set through textile experiments and the influence of Parisian fashion. Exotic elements are mixed with Western elements, creating the so-called palace pajamas, cool clothes from the 60s, whose casual elegance is perfectly combined with charm lady from the living room.

Despite the ups and downs over the decades, pajamas were again developed in the 90s with the idea Life style tax from Giorgio Armani. It’s signed, luxurious, precious, and used to lounge around on vacation or in the loft on the top floor of a skyscraper.




Red carpet pajama set

Today, pajamas became famous for the stars in their version very chic, in soft silk or fine satin, striped, plain, with a logo or embellished with the most sought-after patterns, to wear with this is a bagcharacter shoes, wire-free bra and a variety of gems.

In 2016 Dolce & Gabbana created a special capsule entirely dedicated to this modest yet luxurious piece of clothing, making it one of the most stylish pieces to wear to the office or on the red carpet.




SS23 sees pajama sets in the collection Act No. 1all-over pattern peonies artsy; in that Dries Van Notenlittered with baggy striped trousers and three-quarter and Armaniwhose models walked the runway in pajama bottoms and long tailored shirts.




Even the stars play an important role in spreading the new pajama concept: yes Harry Styles wearing Gucci polka dots in the video for the single Talking late at night To Jason Momoa who appeared at the Netflix movie premiere Dreamlanddressed in a purple silk pajama suit, Billie Eilish and boyfriend Jesse Rutherford, who appeared on LCMA Gala in Los Angeles in matching Gucci outfits with classic GG pattern, complete with sleep masks and blanket.

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