Victoria’s Secret has announced “The Tour ’23,” further reaffirming the brand’s ongoing commitment to supporting women’s voices, perspectives and experiences. The star-studded lineup includes Gigi Hadid, Hailey Bieber, Lila Moss and Naomi Campbell, among others.
Victoria’s Secret is back, bigger and bolder than ever, and is set to shake up the fashion world with a show that promises to be epic: “Tour ’23”. A luxury fashion show turned into a feature film that will become Premiere available on Prime Video September 26, 2023.
Tour ’23 is a celebration of women and creatives from around the world who look at fashion and art through the lens of cinematic storytelling. He will move to four cities: Bogota, Lagos, London and Tokyo. A team of creatives will move to each location: fashion designers (Melissa Valdez, Bubu Ogisi, Supriya Lele, Michaela Stark and Jenny Fax), directors, dancers, artists, writers.
Victoria’s Secret “Tour 23”
The special will take viewers on a journey through the making of Tour 23, featuring behind-the-scenes footage and intimate stories of VS20, a group of 20 innovative creatives from around the world who will create four fashion collections from four cities. along with iconic Victoria’s Secret models.
But that is not all. Victoria’s Secret also launched a “Tour ’23” advertising campaign with unusual visual effects. In the face of a goal Carlene Jacobs an impressive list of some of the most famous models in the world. Adriana Lima, Adwoa Aboah, Candice Swanepoel, Devin Garcia, Gigi Hadid, Hailey Bieber, Imaan Hammam, Julia Fox, Lila Moss, Lily Aldridge, Naomi Campbell, Paloma Elsesser, Sora Choi, Steph Shiu, Sui He and Valentina Sampaio.
Victoria’s Secret’s “The Tour ’23” will also feature two songs by the Grammy Award-winning global superstar. Dodge Cat. This all comes shortly after the brand’s recent “Icon Collection” campaign. 2023 will be the year Victoria’s Secret leaves an indelible mark on fashion.
“We are thrilled to present a completely revamped version of the show, bringing back the best in entertainment and fashion that our customers have been asking for. We celebrate the brand’s iconic heritage through the next generation of artists and look forward to expanding their vision onto our global platform.” said Chris Rapp, Chief Customer Officer, Victoria’s Secret & Co. “Tour ’23” will be streaming on Amazon Prime from September 26th. and will end live fashion event this fall.