Disappointed, confused and even angry. So felt the fans of Jennifer Lopez after the launch of the new line of cocktails signed by the pop star. Delola, this is the name of the three Spritz-style spirits that JLo has introduced on the American market, draws inspiration from the Amalfi coast, where the commercial for the product launch was also filmed. But the social sharing of the project made her followers turn up their noses, who accused her of being inconsistent and willing to do anything to do business. The reason? The alcohol.
Jennifer Lopez ended up in the crosshairs of criticism for having carried on a personal battle on sobriety for years, now set aside for this new business project of hers. The Puerto Rican artist has always professed to be a teetotaler and married a man, Ben Affleckwho has never made a secret of having fallen into disarray due to thealcohol. The choice to jump into this business, therefore, appeared to many to be inconsistent and under the promotional post, shared by JLo on her Instagram page, there were criticisms.
The anger of the fans
“I am confused and disappointed that you are promoting something that you have openly criticized because of the negative health effects of alcohol. Also, you’re married to a man who struggles with alcohol addiction and yet… what you don’t do for money” wrote a follower on social sparking the debate. Most of the comments on the promotional post openly disagree with Lopez’s choice to create a brand of alcoholic aperitifs and it doesn’t matter that the diva spoke of natural and organic ingredients. So the criticisms have also come from blue-checked influencers and experts in the fight againstalcoholism.
“This is probably not the best way to support a sober husband. I wish you had created an alcohol-free brand. There is nothing in alcohol that is good for you. Being botanical or organic is irrelevant”, commented the expert Veronica Valli. “I was hoping it would be an alternative non-alcoholic option, considering JLo doesn’t drink, her husband is recovering, and has openly spoken about the negative consequences of drinking…seems like a tasteless speculation that none of us respectwrote influencer and former alcoholic Christine Nicole Boso. And hundreds of others comments likes and likes arrived in a very short time.
Alcohol and American celebrities
Jennifer Lopez isn’t the only American celebrity to have relied on alcohol to launch a new product. From the gyn of Ryan Reynolds to the tequila of George Clooney and Dwayne ‘The Rock’ Johnson up to Matthew McConaughey’s whiskey, Hollywood stars have staked everything on the alcohol business, which achieves record sales in the USA. Going in this direction will have seemed natural to Jennifer Lopez, who however did not calculate the reaction of her fans.