Thanks to the new movie by Greta Gerwigwith Margot Robbie in the role of Barbie and Ryan Goslin in Ken’s, finally being and feeling like a “Barbie” no longer scares anyone, on the contrary, everyone wants to embrace the new trend “Barbiecore“. Barbie, therefore, is this year’s true pop icon, thanks not only to the film just mentioned, but also to the various celebrities who have embraced a pinky style, which today is more irreverent than ever.
From Barbie to Barbiecore, from California to the world
It was 1959 when, in California, the most famous blonde in the world was born, the slim and slender doll with legs to turn heads, a house and a dream car, and a perfect boyfriend. A model to which all have aspired for decades.
The fashion world has taken care of reinventing its history, in the collective imagination, first of all with the 2015 Moschino collection, led by Jeremy Scott, and then by the two more recently signed Balmain. Furthermore, for the FW22, numerous brands have increased their pink proposal, reaching a leap of +138% according to TagWalk’s estimates: that’s the case, as well Balenciaga, Versace And Jacquemus And Valentine, with the Pink Collection, in collaboration with Pantone has given life to a particular shade of pink, transforming it into an “absolute” color on a par with black. When this phenomenon exploded worldwide, also leading to a revaluation of fuchsia and pink, we started talking about Barbiecore.
But it’s not just pink, other trends have also flowed into the creation of the Barbiecore aesthetic. Surely the boom of the YK2and the taste of the early 2000s, and the dopamine dress, the tendency to wear colorful and joyful clothes born following the pandemic, colors thanks to which our nervous system would also be more solicited. The mix, the meeting of these factors and the desire to jump into the Pop trend as a moment of joy led to the birth of Barbiecore.
The “Pink-washing” of celebrities
The “Barbiecore” aesthetic is having a glorious success, above all because, finally, it is detaching itself from the stereotyped imaginary of Barbie, understood as a blonde doll, a bit silly, but on the contrary representing a strong personality, expressed thanks to all the testimonials who, in the world, are taking sides. There was first Marilyn MonroeThen Paris HiltonThen Lindsay Lohan in Mean Girls, and although they were all different from each other, they were united by a prejudice of stupidity, or of not being enough. Hyperfeminine, Pop, fun and obviously rosethese are the characteristics of the new fashion trend that has conquered Gen Z.
This is thanks to a very important “Pink washing” campaign, paraphrasing the best known of “Green washing”, carried out on various fronts by several protagonists, up to the actual Barbiecore, which perhaps will explode only after the theatrical release of movie. The hyperfemininity that is expressed with millions of views and hashtags on TikTok is mainly due to Kim Kardashiansa modern-day wonder woman, by Machine Gun Kelly And Megan Fox who represented the ideal of an empowered and equal couple, in which there is no one Barbie And Ken but two strong individuals who have broken down gender stereotypes.
The “Think Pink” that everyone likes
For the launch of the documentary Life in Pink, in fact, MGK and Megan Fox dressed perfectly matching, showing off a top Chet Lo pink and blue, while Fox wore a dress Nensi Dojaka, which was followed by a complete The Andamane. But not only that, the maisons have also embraced this trend, as in the case of pink Valentinealso worn by Zendaya, Anne Hathaway, Lizzo, Vanessa Hudgens and Nicola Peltz Beckham. Versace dressed Hailey Bieber in a pink mini dress, and Dior opted for Anya Taylor-Joy: in short, Barbiecore belongs to everyone, and one of the most important stylists explained to us why fuchsia works so well:
Magenta has a blue tone that works with all skin tones, it’s refreshing and bright at the same time.
Sophie Paxton