Bob Iger has confirmed that Disney wants to invest more in the quality and creativity of the stories of Marvel films and Star Wars.
The success of Marvel Cinematic Universe during the Infinity Saga it was partly due to the way i Marvel Studios they constantly adapted to their own release calendar: within eleven years they were released 23 movies (from the first Iron Man of 2008 up to Spider-Man: Far From Home of 2019). In just two years since the beginning of the Stage 4Instead, they were distributed well 19 projects including feature films, specials, shorts, live-action and animated television series.
This overproduction of projects has led to a number of negative consequences: First, a significant part of the public believes that there is at the moment an oversaturation of MCU content it’s a decline of interest in future projects. Another negative consequence is quality control: having too many projects released at the same time reduces the attention paid to each production. Ultimately, this leads to a consequent decline in the “quality” of the final product, which has affected many Phase 4 projects.
After the return of Bob Iger in the position of Chief Executive Officer of the Walt Disney Companyit has been announced that the company is reorganizing the way it manages franchises by putting a stop to the relentless production of films and series of the MCU and Star Wars. The previous management of the company, entrusted to Bob Chapek following Iger’s retirement, he made several missteps, from rampant park fees Disneyland until almost breaking ties with several stars following the incident with Scarlett Johanssonpassing through the management of theatrical and streaming distribution windows, as well as the drastic drop in the average quality of the offer.
In an interview with Time, Bob Iger discussed Disney’s efforts to prioritize the quality of the company’s various subsidiaries, including Marvel Studiosthe Pixar and the Lucasfilm. Specifically, the CEO of the Mickey Mouse house explained that the studio is making cuts for invest more in the creativity and quality of the stories to bring to the small and big screen:
Time: “One of the ways Disney is trying to maximize its assets is to increase the longevity of the franchises it owns. How can you not kill the gooses that lay golden eggs?”
Iger: “The answer is continuing to feed them with great creativity, especially as regards the narrative, and not investing little in these elements. And respecting the past, yet being fully capable and willing to operate with some degree of modernization. You have to understand that the world has changed and while some stories stand the test of time, others do not. You have to be incredibly skilled at being able to understand the situation and the world to maintain brand relevance, character or franchise relevance.”
“If you look at the reductions we’re making, you’ll notice they’re outlined for invest the right amount of money in strong creativity. The more efficient you are in running a company, the more you can spend on what is most needed. In this case, quality and creativity.”
