Hair care is an important topic in the beauty and personal care routine of many Colombians, who use products such as hair straighteners, styling agents, dyes and treatments to improve the appearance of their hair, enhance its beauty, modify its appearance and protect it. However, these products should be used with caution, following the instructions on the packaging and expert advice.
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According to data from ANDI, the cosmetics and beauty industry chamber, the Colombian beauty and personal care market reaches 10,579 billion pesos.. A large part involves hair cosmetics such as shampoos, conditioners, hair straighteners, styling agents, dyes and treatments that improve the appearance of hair, enhance its beauty, modify its appearance and protect it.
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According to the guidelines for the correct use of cosmetics issued by Invima, among hair care products, dyes, bleaches and hair straighteners are considered to require special attention, as usage recommendations must be strictly followed to avoid negative effects.
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“These are the products that Colombians buy the most, but it is important to follow the recommendations given on the label of each product and ensure that they are applied by professionals,” said Yeili Rangel, director of the ANDI Chamber of Commerce for the Cosmetic and Beauty Industry.
Precautions when using dyes
Precautions when using relaxants
By following these tips from experts, you can reduce the likelihood of affecting your scalp, which acts as a physical, protective, and resistant barrier to hair growth. If the product is used incorrectly, it may cause permanent problems.
Dylan Escobar Ruiz.
EL TIEMPO School of Multimedia Journalism.