The singer is a real entrepreneur and has now decided to release one of her new products, also taking advantage of her image.
Shakira has often been in the spotlight lately. Last year, the singer broke up with her long-time football partner. Gerard Pique, and already at that time secular newspapers drew attention to his personal story. The singer gained media attention earlier this year when he released a song that talked about Pieck and the controversial end of their relationship.amid accusations and betrayals revealed.
A few days ago, the singer finally received Lifetime Achievement Award on the occasion of the MTV Video Music Awards and performed a long 10-minute performance in which she reminded everyone of her qualities as a singer and dancer.
What many don’t know is that Shakira has several other projects besides her singing career. In addition to her varied activities, the beautiful Colombian is also the head of the perfume line that bears her same name. Shakira Perfumes.
More than just a singer: Shakira, perfume entrepreneur
Shakira first entered the world of beauty in 2010 when she released her fragrance “S from Shakira“, a perfume that has received high praise from industry experts and has also managed to achieve good commercial success.
Since then, the singer has released new perfumes quite often and recently presented them. his latest product, ROJO perfume..
“Introducing Rojo, a new scent of powerful femininity and the first eau de parfum from Shakira Perfumes.“,” reads the message of the clip he shared.
Naturally, the singer thought well of using her image to launch a new product. Shakira appears in the commercial wearing an all-red dress and dancing to the remix of “A girl like me“, his song in collaboration with the Black Eyed Peas.
What is it really like to release perfume? this is a fairly common practice among foreign pop stars. Before Shakira, Britney Spears, Lady Gaga, Ariana Grande, Billie Eilish and Taylor Swift also released their fragrances, all of which were moderately successful.
Pop stars and perfumes: why everyone produces their own products
Many people wonder why so many pop stars decide to plunge into the world of perfume. The answer is, of course, because they are a fairly easy source of income.
For example, according to a 2013 Daily Express report, Spears’ perfume was sold every 15 seconds. In 2012, the Daily Mail stated that JLo made more money from her fragrances than from her music.
This is all due to the fact that perfumes are one of the most profitable products in the entire beauty industry. And the reason why they are so popular among fans is because they represent an economical yet glamorous way to bring your personality closer to that of the person you admire.
While designer clothes or a stylish lifestyle are out of reach for the masses, perfume has an accessible aspect: for the cost of a bottle, you are transported into the world of your favorite star.