Penelope Cruz attended the Geox Spring 2024 pre-show held during Milan Fashion Week to celebrate being named the brand’s first-ever ambassador.
The Spanish actress will represent the Italian brand in a global advertising campaign divided into two phases.
The first phase will coincide with the launch of Geox’s Fall 2023 collection, after which the actress will return to star in Geox’s second campaign for the spring 2024 season.
If Geox’s goal was for Penelope to bring a little glamor to the label and the event, she certainly delivered in this off-the-shoulder Giambattista Valli ruffle dress from the fall 2023 collection.
The dress was presented in a romantic shade of pink on the runway, but I admire Penelope’s neutral brown dress just as much as she presents a sophisticated color palette that is perfect not only for the fall season, but also for the current season. her penchant for minimalism and natural beauty matches her personal style.
I would love some matching accessories as I’m not exactly crazy about the green and white floral bag, but lighter neutral sandals really add contrast if the tone isn’t your thing.
Penelope also designed a spring 2024 capsule collection with her sister Monica Cruz, which was presented at the Geox preview.
These products are created for modern women who prefer a practical and at the same time creative style that combines elegance and comfort.
The Spring 2024 capsule collection will be released in February 2024.
Photo: Giambattista Valli and Geox. Campaign: Courtesy of Gray Sorrenti
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