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One of Georgina Rodriguez’s Instagram posts generated $1.3 million for Vetements and the Venice Film Festival, according to Launchmetrics.
Last week, the model and influencer shared her look at the premiere of the film Aeneas, which featured Julia Roberts’ character from Pretty Woman. Rodriguez wore a draped, off-the-shoulder gown with a floor-length train from Vetements, which she paired with white opera gloves and black platform boots. She also added statement ruby and white gold necklaces from Pasquale Bruni. Rodriguez’s Instagram post has received more than 2 million likes.
Georgina Rodriguez on the red carpet of the film “Aeneas” at the Venice Film Festival. 5 in Venice.
Corbis via Getty Images
Earlier this year, Rodriguez earned $1.2 million for L’Oréal at the Cannes Film Festival. In an Instagram post with more than 3 million likes, she praised her “perfect makeup look” for the affordable beauty brand’s Last Summer premiere.
Rodriguez is one of L’Oréal’s newest ambassadors. In March, she became the face of Telescope Lift mascara.
The partner of Portuguese football star Cristiano Ronaldo has amassed more than 50 million followers on Instagram. Ronaldo is the app’s biggest creator, with over 585 million subscribers.
Georgina Rodriguez on the red carpet of the film “Aeneas” at the Venice Film Festival. 5 in Venice.
Corbis via Getty Images
Launchmetrics, a data and technology company, develops insights to help fashion, beauty and lifestyle brands grow their businesses. One of Launchmetrics’ key algorithms is Media Impact Value, which measures the impact of media placements and mentions. This allows brands to measure the return on investment received from influencer and celebrity partnerships.
The 80th annual Venice International Film Festival ended Saturday on the Lido, a barrier island located in the Venice Lagoon. Organized by the Venice Biennale under the direction of Alberto Barbera, the festival is officially recognized by the International Federation of Film Producers Associations. Sofia Coppola’s Priscilla and Bradley Cooper’s Maestro were among the films chosen to premiere in Venice this year.