Meet the executives behind Tom Brady Creative Studios – The Hollywood Reporter

Long before NFL star Tom Brady retired from pro football, his off-the-field legacy began to take shape through a business that grew from a handful of people dedicated to optimizing their quarterback’s social media opportunities to one in which A multi-dimensional creative studio with approximately 20 employees worldwide. nation.

The company, called Shadow Lion, was founded in 2017 with a core team that includes Brady’s longtime manager Ben Rawitz, Jeff Fine (who happens to be Rawitz’s brother) and former Gilad Haas, who works for Brady’s New England Patriots teammate Julian Edelman. The company is one of a handful of celebrity-founded marketing agencies to emerge in recent years (think Ryan Reynolds’ “Best Effort”).

Hilarious Hertz commercial? That’s them.Emmy Award Winning Series Tom vs. Time? That one too.

But since the creative studio was formed to advance Brady’s off-the-field career, it’s fair to say they’ve expanded far beyond the Lions’ shadows. They specialize in content that targets a specific audience, whether it’s a 10-second social clip or a 30-minute docuseries, and aspire to become a household name when creating outstanding creative work, just like A24 has done in Hollywood. They have built a clientele that includes some of the biggest brands such as Pepsi, Hasbro, Under Armour, Aston Martin, Meta, Peacock and the NFL, and work with elite athletes such as JJ Watt, Zeno Chára and Mookie Betts cooperate.

“When you see a Shadow Lion project, whether it’s a branding campaign or a film, TV or audio project, we want it to be synonymous with quality,” said Haas, managing director of Shadow Lion. “We want people to seek out the stuff we’re making because they’re fans of the ideas we have and the content we make.” (Multiple as-yet-unannounced original content projects are in the works, and they’re well underway.)