Versace has launched a new campaign to introduce the next chapter of the Versace Icons collection. The campaign, shot by Mert & Marcus, features actress Anne Hathaway and singer Chris Lee. This new chapter completes the Versace Icons collection, first presented in April of this year.
The collection focuses on signature Versace brand codes such as the hourglass silhouette, sculptural bustier and iconic Medusa ’95 hardware. Greca Goddess leather accessories with gold Greca metal hardware are another key element of the collection.
The collection also includes tailored coats and jackets in soft nappa, which accentuate the waist and are characterized by Versace’s hourglass silhouette and square shoulders. The collection also features denim pieces such as straight and tapered jeans in washed denim, as well as a trench coat with gold buttons and Medusa detailing.
The collection also offers a variety of tops, including knits in Versace’s classic black and shirts that showcase the brand’s know-how in adding volume with silk.
The Greca Goddess line features a sculptural design that includes a large quilted leather bag and the sinuous lines of a top-handle bag.
The Versace Icons collection is a combination of elegance and versatility: clothes can be worn both for special occasions and in everyday life.
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