The Kendall & Kylie Jenner stores, founded by the step-sisters of the famous Kardashian sisters, will soon be inaugurated in Romania, but also in Greece, Cyprus and Bulgaria, following an agreement concluded by the Greek company ICB with FF Group, a major player in the industry. local fashion retail, according to Business News, quoted by Rador.
FF Group took over the development of the Kendall + Kylie store network. The agreement signed between FF Group and ICB (International Celebrity Brands) stipulates that the Group will open single brand stores in Greece, Cyprus, Bulgaria and Romania in the form of Retail Distributor (Master Franchising). The first Kendall + Kylie monobrand store in Europe will be opened by FF Group in Sofia, in May 2021, at Ring Mall, and in September the doors of the second eponymous store in Glyfada (a suburb of Athens) are expected to open.
Georgios Samios, President and CEO of FF Group, said: “We are very pleased that FF Group is investing strategically in its cooperation with ICB and in the development of the Kendall + Kylie store network. We are very satisfied that in this new era for FF Group we manage to reach agreements with important companies and brands worldwide, which lead us with confidence and optimism towards the future ”.
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