Access Live Communications, a GroupM Italy unit led by Davide Bertagnone, scores +50% in 2022 and opens 2023 with optimism and a season full of concerts, sports collaborations and other projects with the Milano Summer Festival

access live communicationGROUPM unit dedicated to live communication and sports marketing officially gives start of their music session who will see it present throughout Italy, with over 70 dates between festivals, tours and outdoor locations Created in collaboration with some of the main promoters like Live Nation, F&V Multimedia and D’Alessandro&Galli, supporting and supporting more than 20 brands that believe in the project and trust the world of music and live shows. In fact, since 2017, the media company’s specialty business has focused strategically on music as a distinctive asset.With the large-scale production of several concerts and shows.

we start with 7 dates milan summer festivalwhich opened its musical season on Monday evening with a concert by the international band Ghost, and where some of the biggest names of the Italian and international music scene will also perform, such as Iron Maiden, Def Leppard, Mötley Crüe, Guy Pequeno

, set for finaleWith September 8 being the last date for Laza’s summer tour.

“2022 was extremely positive for Access Live Communications, which closed the year with growth of more than 50% compared to 2021 on all key economic indicators, and is looking forward to 2023 with great optimism, in which it will build on its Will blow out the tenth candle. growth that could be even higher. We are living in an era of true rebirth. After the dark phase of the pandemic, today the numbers show us a picture of a calmer and brighter horizon. I am very satisfied with the team’s results, above all, as we have returned to occupying our position as a relevant player within the industry, building on the strategic choices of positioning and skills made over the past five years. happened,” declares David Bertagon, Managing Director of Access Live Communications “in the note.

Moreover, this year too, Access Live Communication will be the protagonist of Ides Milano Coca-Colaworkhorses since 2017, who are preparing to break every historical attendance record (over 350,000) with their 7 dates on the schedule and a never line up Florence and the Machine, Rosalia, Paolo Nutini, Travis Scott, Liam Gallagher/Black Eyes, Red Hot Chili Peppers, Arctic Monkeys, to name a few.

But the heat from the GroupM Italy unit won’t be the only one: Firenze Rocks will also start from June 17music festival with the likes of Maroon 5 and The Who, and will also be its protagonists during the summer Major Stadium ToursFollowing artists such as Tiziano Ferro, Marco Mengoni, Pinguini Tattisi Nucleari, Ligabue, Muse, Depeche Mode, Blanco, Menskin and others.

Finally, the hot summer of access live communication will cease marageddon, Rap-trap festival in Italy signed by Marrakesh who will look forward to two dates in Milan (23 September) and Naples (30 September) 10 artists from the rap-trap scene perform on stage and the grand finale in late November Celebration Tour – 4 Decades Of MusicMadonna’s world tour which will perform double dates in Milan.

But access live communication this year will not be just music. In fact, it is a partner of some sporting events and supports the clients of the group’s agencies in the sports sector: from trip to italy for various sector-wide projects such as bobo summer cup, Passing through other events dedicated to the world of paddles.

Furthermore, with the resumption of the football championship in September, the second edition of Coca-Cola Super Match with Dazn

and the launch, in October, of the gamer kingA proprietary format dedicated to the world of gaming and eSports in collaboration with 2Watch and Moses.

Finally, Access Live Communication will be the hero Lexus all summer long with a Content and User Experience Project in the main areas of Costa Smeralda in addition to being the exclusive agency of milan beauty weekBeauty Week, created in collaboration with Cosmetics Italia for the two-year period 2023-2024, and to launch a proprietary format dedicated to the world metaverse By the end of 2023.