Adidas Stan Smith and Homer Simpson GIF: Pop Culture Icons

famous scene of Homer Simpson which embarrassingly disappears into a hedge, is captured in a GIF and became one of the network’s unforgettable memes and inspired the best-selling shoe design of all time, the iconic Stan Smith by adidasAvailable for purchase from August 18 on the official website of the brand.

The Simpsons x adidas: After Marge, it’s Homer’s turn

Last year, adidas dedicated a tribute to cartoon world’s most famous housewife, Marjorie Jacqueline Bouvier Simpson. A limited edition Superstar model, celebrated through a cutting-edge design: Marge’s soft blue hair completely covered the shoe’s upper, while the animated series’ branding appeared on the heel. Now, it’s Homer Simpson’s turn to star in an all-new version of Stan Smith.

This time around, the iconic silhouette of tennis player Stan Smith on the tongue of the shoe replaces TV’s favorite head of household, whose name is inspired by the cartoonist’s father. The sneaker’s design remains fairly faithful to the classic white leather model, except for the application of textured fabric on the heel. spongy

The green signifies the bush, and Homer’s colorful embroidery intended to disappear. The character’s name also appears in yellow lettering on the top.

again, chapeau

adidas has struck again with a remix of a shoe that made history by going as far as entering the Guinness Book of Records – nearly 22 million pairs were sold in 1988 – and that remains extremely relevant today, thanks in part to visionary marketing strategies. From the grand relaunch in 2014, when Stan Smith re-entered the market after years of absence, in partnership with the Lloyd & Co agency for its 50th anniversary; For the endless collaborations with creatives and designers who have reinterpreted its code, cementing its influence. Jeremy Scott, Raf Simons, Colette and Pharrell Williams are just some of the famous names who have worked with the brand on special projects.

adidas and pop culture

The German brand places great emphasis on popular culture, to which it is now inextricably linked. For example, since the 1980s, the concept of Stan Smith Edicolor has invited consumers to play the role of paranormal artists. The sneakers, like true art objects, used their white canvas to experiment with spray cans and colors, sold as gadgets with shoes that later became graffiti on the go.

cartoon universe

I’m not the only one in the repertoire of characters to serve as inspiration the simpsons, but also Disney, Pixar, Marvel and Star Wars heroes and icons like Groot, Yoda, WALL-E, Rex and Hulk. Even Kermit the Frog gets his own custom model in 2021, with the letter K stitched on the upper. Designed for a decidedly more adult fan base, the adidas Campus 80s model, in collaboration with South Park, dedicates the shoe to one of the iconic characters from the animated sitcom, “Towel.” The purple terry version was launched in 2021 to celebrate World Cannabis Day.

On the other hand, introducing the iconic model within the line OriginalIn early 2001 adidas outlined how the Stan Smith has now evolved: from a shoe born for sport, it has achieved the status of a true lifestyle product. In this regard, Stan Smith himself symbolically speaks of 1995 as the year in which the eponymous sneaker ceased to be “just a tennis shoe”, becoming much more.

Future

from model take mineMade with mushrooms to simulate the effect of genuine leather, with the brand’s intention to only use recycled polyester by 2024, adidas’ future is in the name of sustainability, while always staying true to itself. It also featured collaborations with Stella McCartney and other sustainable brands, with which the brand has created clothing lines using recycled plastic waste, recovered before ending up in the oceans.

Read also: Jena Ortega joins soccer’s biggest names in new Adidas campaign

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