Advertising campaign Alexander McQueen autumn-winter 2023

Fashion house Alexander McQueen presented his Fall-Winter 2023-2024 advertising campaign., a bold statement of beauty and strength. The elegance and sophistication of Sarah Burton for Alexander McQueen merge into a collection that simultaneously emphasizes human anatomy, clothing anatomy and flower anatomy.

Alexander McQueen Fall-Winter 2023 Ad Campaign: All-Star Cast

The ad campaign features an all-star cast that includes actresses such as Elle Fanning and Eva Green, supermodels such as Naomi Campbell and Liu Wen, as well as Yseult, Eliott De Smedt Day, Carolina Spakovsky and Momo Ndiaye. The photographs are signed by the fashion photographer. David Sims.

An exploration of beauty and strength through custom-made fabrics, with particular attention to cut, proportion and silhouette. Classics subverted: turned inside out and upside down. Volumes are ordered – strictly – or, conversely, explode.

Clothes are literally dissected: cut, cut and twisted. Shoulders are strong. Life is tight. Pants with heels elongate the leg. The collection’s most notable motif is the orchid in its rarest and most cultivated forms, strikingly beautiful and infinitely adaptable, the orchid mimics both predator and prey. In the language of flowers, the orchid is a symbol of love.

With an obsessive attention to detail and design precision, the women’s collection features tailored jackets, jersey dresses and skirts, but with a twist: they are divided, cut and reshaped like the complex anatomy of the human body from which they draw inspiration.

The pillar of the collection is precisely the orchid, printed and embroidered on various products, telling its story. Even though it is a common flower like the daisy, in its rare forms it is a wonder of nature.

In addition to clothing, accessories stand out for their innovation and elegance. Among the highlights of this season are Reversible clutch, Sealing box bag, Slash of biker boots Hello slit sandals.

Alexander McQueen’s fall/winter 2023-2024 ad campaign is a bold statement that celebrates the beauty and strength that lives within each of us. He invites us to see, feel and, above all, manifest our inner strength.

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