New filter, new trend. But this time, the cards are mixed up, causing the pattern to be distorted. Now going viral on TikTok is an artificial intelligence product that no longer promotes a plastic standard of beauty, as was the case with bold glamour, but one that leaps into the future, giving a preview of how we’ll be when we’re “older”. More than 14 million videos have already been created using Aged Effect, which clearly does not take into account all the efforts of people who have used it without publishing the content to pique their curiosity. Many of these have been shared by national and foreign celebrities who, by recording their reactions to wrinkles, dark circles and gray hair, contribute to fostering perhaps a new type of discourse on a social platform dedicated to Show everyone’s weaknesses to agingA subject that until now was denied by the absolute dominance of filters that flatten the face, elevate it and manipulate its features.
And while there are those who laugh, perhaps enjoying themselves yesterday or finding parallels with a dear relative, as happened with Hailey Bieber, many have shown anguish, years later in denial at the idea of being able to see themselves in the mirror as the person reflected on the screen.
Does TikTok’s old filter reverse trends?
From the youngest to those already mature, Gen Z isn’t the only one to be tempted to try the AZ filterWhich shows that aging and its effects on the skin and its meaning evoke different feelings and reactions in everyone, regardless of age or gender.
Many content creators including Kylie Jenner, Courteney Cox, Francesca Michelin, but also Giulia Salemi and Valentina Cabassi are some of the influential personalities who have reacted showing a sense of concern, facing their image of being over 60. “I don’t like it, no, I don’t like it at all,” says Kardashian’s minor, while presenter Salemi Living Room ends with a “Come on, I don’t think so”, said aloof, alluding to the aging Hope.
The artificial intelligence used for the effect is so realistic and natural that it produces an image that remains faithful to everyone’s features while varying aspects such as skin texture, complexion, tissue laxity, brows, and hair color. As a result, what is seen in the image processed by the AI is completely imaginary and hence can be taken with a grain of salt, being nothing more than the signs it leaves on the face as the passage of time.
Potentially explosive for the psychological implications it can trigger in those who use it, the AGE filter has a strong positive component as it helps to normalize an often denigrated topic on social media, an inconvenient truth that is often avoided by relying on filters that conform and modify features to respond to beauty standards that want us all to be alike and forever young. Certainly, as Kourtney joked in her TikTok video, the best thing to do is enjoy the present and when in doubt, laugh it off.
(Tagstotranslate) Hailey Bieber aging filter