Air Jordan: Learn the story of the “Jumpman,” the logo that further elevated the image of Michael Jordan and his Air Jordan shoes | RPP Association of America

This logo marked an era and is considered one of the most influential icons in sportswear history.

Since 1985, Michael Jordan has been revolutionizing the sports marketing industry with its stellar performance Air Jordan and everything related to the brand.One of the details that supports this phenomenon Air Jordan This is its hallmark.his name is jump people I waited for a while before leaving because the first design was an airplane wing, symbolizing being able to Michael Jordan

Jumping so high that he simulated flying.

how it was designed jump up, Recognize the Air Jordan logo?

It was created by the designer who also created Air JordanPeter Moore was responsible for the outline shown Michael Jordan Jump with legs and arms extended. You can even see him raise his left arm for a dunk.

This photo was taken by Jacobus Rentmeester who was working for the magazine at the time Life.

Jordan Before the Los Angeles Olympics that same year, he imitated a ballet technique called “grand jete” and wore a U.S. uniform.

How did Air Jordan make a change in the market?

As shoe designer Peter Moore explains in his book Peter Moore: Portfolioare the colors he uses. “Before, 99% of sneakers were white or black, so I decided to design a shoe that could accept colors well. The colors were red, black and white”, he insisted. It must be taken into account that both colors represent the Chicago Bulls, the team Jordan was a member of at the time.

expansion

The fame of this logo led to it Michael Jordan use. Not for nothing did the company open its first exclusive Jumpman flagship store in Chicago in 2015.