Even Alex James, the bassist of Blur, has decided to dedicate himself to the world of bubbles: with his Britpop drink brand, he releases his first sparkling wine.
The long list of VIPs and famous names involved in the production and sale of alcoholic beverages continues. This time it Alex James, Blur bassist, announcing its first foray into the sparkling sector. Together with his britpop drink brandIndeed, Alex James launched his own first sparkling wine.
Everything You Ever Wanted to Know About Sparkling Wine by Alex James
There is so much actors and singers to which, as a side activity, they are dedicated production of alcoholic and non-alcoholic beverages. One of the last ones chronologically was Emma Watson, we already know all about Brad Pitt for that matter, but recently also Nicolas Cage, Sting and Blake Lively have dedicated themselves to this sector (or have made their presence known through their beverage brands).
As for Alex James, the bassist launched his first champagne under his own Britpop brand in collaboration with Fairley Estate Dorset, which is located near where James grew up.
Sparkling wine produced using 40% Chardonnay, 40% Pinot Noir and 20% Pinot Meunier.. The bassist explained that the wine produced by the Furleigh Estate proved to be the best at the end of a blind tasting test of sparkling wines (including Champagne) to find the perfect sparkling wine to add to his Britpop range.
Britpop brand which also includes cider, soon it will also be replenished with other alcoholic and non-alcoholic drinks. Alex James explained that he has always loved sparkling wine and all the joy those bubbles bring to picnics. He also defined this period as “The golden years of British winemaking”.
The bassist went on to say that the Furleigh Estate has been successful with this sparkling wine: the sparkling wine in question actually turned out to be a champion, perfect for celebrate good time any time of the year and in any occasion.
Britpop English sparkling wine will have alcohol content 11.5% and will be sold exclusively through the wine retailer’s website. Leithwaitesby price 23 pounds per bottle.
James went on to say that he was delighted to be partnering with such a major producer and the Laithwaites to celebrate the best of Brits and democratize access to such beauty. English sparkling wine such great value.
Blur’s bassist then gave some advice on how to consume his sparkling wine. For example, it is perfect as an aperitif or for some kind of celebration. paired with cured meats, cheeses and even seafood. And then he also reveals the secret of Pulcinella: when it’s hot and sunny, it should be served cold or with ice. Indeed, we would never have guessed it.
Source: Beverage Business