In the ever-changing world of fashion, few brands manage to capture the imagination as much as Alexander McQueen. Advertising campaign for Alexander McQueen Fall-Winter 23, shot with a lens David Sims starring such as Naomi Campbell, Elle Fanning, Liu Wen, Eva Green, Yseult, Eliott De Smedt Day, Carolina Spakowski and Momo Ndiayeis an ode to creativity and tailoring, an explosion of elegance and innovation that defines the new fashion landscape.
Inspiration Sarah Burton because this campaign was born from observations of the human anatomy, as a tribute to the early days McQueen on Savile Row, In London. The creative director’s interest in the human body prompted her to explore anatomical drawings by Leonardo da Vincigiving his creations a new context. A progression that starts with straight, structured lines and then evolves into bold, shocking hues. It’s like starting with a dress: you need to know the structure, the foundation, before you can take it apart and reinterpret it.
The campaign was led by the amazing Naomi Campbell., dressed in a luxurious black jumpsuit with an elegantly curved bustier corset, the same one that the supermodel wore at the opening of the show. Behind her is a parade of impeccable black suits, crisp white shirts, black ties and stripes that fade into elegant strapless dresses. While the season calls for austerity and uniformity, the McQueen collection brings controlled tension and a sensual aura where nothing is what it seems.
Sarah Burton has projected this campaign into the center of current events by going back in time and reconnecting with her early collaboration with McQueen. The campaign exudes drama and power, offering multiple options for all gender identities.challenging stereotypes of over-the-top theatrical costumes that have dominated clothing in recent years. Alexander McQueen continues to be a beacon of innovationpushing the boundaries of what fashion can be, and this campaign is tangible proof of that creative audacity.