All about ERL, guest designer of Pitti UMO 104

for california designer Eli Russell LinetzL’104 edition of Pitti Uomo Not only as guest designer at the world’s most important men’s fashion fair for the first time, but also First show of his brand ERL, launched in 2020 and has literally exploded in recent years. Contrary to the tide of lookbooks with which followers of the brand have become accustomed, the new collection “California Couture Made in Italy” will actually be presented in the exclusive location of Palazzo Corsini, in the evocative setting of the historic center of Florence 15th June 2023 at 10 PM And promises not to miss the appointment.

Linetz has really found himself in the limelight lately, thanks to his collaboration with Kim Jones dior homme spring summer 2023, yet in fact her name as showbiz in the fashion sector was already circulating for quite some time now and in a huge way. To define her simply as a “designer” would indeed be decidedly reductive: The thirty-two-year-old from Venice Beach already has a resume that surpasses anyone’s, with experiences ranging from cinema to music to fashion. Jealous, demonstrates his worth. As versatile artistAble to link different worlds to give life to a complex and multidimensional vision that goes beyond the simple definitions of the disciplines to which it contributes.

His multifaceted career begins USC School of Cinematic Arts

in Los Angeles, where Linetz graduated in screenwriting and narrative design, but the passion for fashion was already latent and on more than one occasion she herself Started sewing at the age of fourteen His mom gave him his first sewing machine and he hasn’t stopped since. And so, making his first foray into cinema as a child voice actor for a Disney film Emperor’s stupidity Slowly he begins to change his range of action more and more to reach out to the fashion industry, but keeps his distance. for many years he works as Director, Producer, Set and Stage Designer for the likes of Lady Gaga, Kid Cudi, Teyana Taylor, As a photographer he signs the editorial that portrays the spouses Bieber, Selena Gomez, Grimes, Just to name a few. Increasingly infiltrating the social fabric of celebrities, so it’s time to make a big leap in fashion: he works (and not only) as a graphic designer comme des garconsthen finds his brand erl and signs the costume he sports A$AP Rocky at the Met Gala 2021 – Intended to be included in the exhibition In America: A Dictionary of Fashion Here’s another look from her brand’s Fall Winter 2021 collection from the Metropolitan Museum of Art’s Costume Institute. the basis of its success almost childlike spontaneity and determination, ,If someone says I can’t do something, I go and do it. (…) It has followed me all my life. If they tell me, ‘You can’t work on a music video without doing at least ten more’, then I agree to shoot Kanye’s video. If they tell me, ‘You can’t stage design unless you design a stage first'” he explained in an interview for “I’m finally designing the stage for Lady Gaga”. sense, Their methodology is absolutely offbeat: “I run around the world looking for friends. the resulting art is secondary,

and friendship has always been the basis of her intuition and her success, especially with Kanye West

, takes care of the artistic direction for Linetz’s videos for him Famous And fadecampaign begins yeezy supermoonserves as the stage designer envisioning the iconic floating stage for saint pablo tourismEven ends up collaborating in the making of the project with a religious background Sunday service Founded by Kanye in 2019. The West family lends a hand to her iconic entry into the world of fashion: after signing Kim Kardashian’s first official photographs following the Paris heist, it’s virtually always the one who takes the first campaign of SKIMSThe brand founded by Kim that also instantly went viralaesthetics RawSimple, clean, between the use of neutral colors and harsh lighting in style behind the scenes Which is to some extent the stylistic code of the artist.

And so we come to 2020, the year in which its brand It comes to life. To be precise, ERL was born in 2018 more precisely – as told by Adrian JoffePresident of the Comme des Garcons – as exposure to t-shirt brands Dover Street Market, but in two years it conquered a Parisian showroom and established itself as a new cornerstone of contemporary men’s clothing (and not only, considering that today it also includes a line for children). The charm of ERL is obvious at first glance and yet it hides in the inexplicable: there is something magnetic about it. Color combinations inspired by evocative California sunsets Viewed from the Santa Monica Wharf where the sky merges with long stretches of sand and palm trees; an indifferent vein runs throughiconography that comes from the american dream Embracing Some of the Cornerstones of the American Look such as denim, plaid, stars and stripes, retro sportswear; Airony mixed with aattitude Rest Typical of the places where he grew up, his views on tailoring were pervasive. In the past, Linnetz has defined his style as “casual and never too serious, but with a good story to tell”, a simple idea that begins with his world and tells the story of a man with a thousand lives, showing once again how fashion has less to do with clothing and more to do with the creation of the universe. not surprising, as he reports fashion networkThe creative director specifies “Narrative Design is my true passion,

If you needed other reasons to look forward to the next Pitti Uomo Fashion Show, just know that the 2022 ERL was also honored LVMH Karl Lagerfeld Award,