all about TikTok wrong shoes theory

Anyone would like to stand out with their unique and recognizable personal style, but the truth is that it is not always as easy as it seems, especially when everyday life requires a combination of trends and practicality. What if we tell you that the stylist Allison Bornstein there is a solution – and he figured out the trick tik tak?

On May 21, 2023, Bornstein posted a one-minute, 38-second video with the caption “How to look cool and deliberate“. In the clip, the stylist explains how, during her experience with a client, she developed the “wrong shoe” theory. “wrong shoe theory”.

“We were talking about sneakers

and combine them as an intentional rather than a functional choice,” says the stylist. “This client explained that she wears sneakers almost every day during the summer because she often goes to events with her children, rides a lot and lives in a big city, so she often has to walk a lot, so when she had to dress, she always started with sneakers. and since he considered sneakers “equal” sports he always figured out how to build the whole look around the idea of ​​athletic shoes and create looks that would look really sporty and would be in harmony with these shoes.” Continuing, Bornstein emphasizes that, contrary to what one might think, when choosing three words to describe her style, that same client did not include a single term that could lead to the world of sportswear. Therefore, the choice of running shoes was not intentional, but functional.

Fashion 2023: all about the wrong shoe theory that’s trending on TikTok right now

Like this, also looking at the wardrobe icons of caliber Kendall JennerAllison Bornstein thought about pairing her sneakers with clothing that really matched her client’s taste, despite her reference to two diametrically opposed aesthetics. The result, which is now known to the whole world as “wrong shoe theory”, created an original, cool and, above all, personal solution: the outwardly inconsistent presence of sneakers becomes a symbol of a conscious decision, a conscious choice of style. At the same time, sneakers retain their role as a universal, convenient and practical accessory. Speaking of other icons who embraced the “wrong shoe theory”, Jennifer Lawrence and her sandals on the red carpet of the Cannes Film Festival deserve a special mention. We all know that opposites attract.

In less than two months, the video shared by Bornstein has amassed over 253,000 views on tik tak

, with unexpected success: many users like @toibycontinued and @truthfulcharlie tried to put it into practice, even trying to apply it to sneakers. The success of the theory is such that it is now preparing to debut in the library in wear it wellthe first, written by Bornstein, scheduled for release on 26 September.