It was 1985 when John Galliano titled one of his first collections the forgotten innocent Introduced the world to the wet look. His models wore very light and very wet white muslin – a very light fabric made from cotton or linen – and inspired les mervilles, or high society women of the late 1700s, who wore Greek-style clothing that was said to be wet to make them more attractive and attractive. And then, it was 1998 when Alexander McQueen presented his originally titled collection Golden shower and then renamed untitled to public complaints about the sexual reference to the name. Here too, McQueen’s wet dresses were really wet: during the show’s finale the models came out in white on a yellow catwalk washed by simulated rain, returning a strong erotic charge.
Today we’re back to talking about the wet look, but with two key differences compared to McQueen and Galliano: The clothes don’t actually get wet and, above all else, they represent women associated with fertility, sisterhood, connection. Created with a focus on a strong feminine vision. far away from nature male gaze,
At the direction of the Di Petsa brand, designer Dimitra Petsa has created some of the most famous and admired wet looks of the past few months. Inspired by Greek mythology, her collections have a deep connection to water and the title of the fashion film created to present her Spring Summer 2021 collection self born Botticelli’s imagery of the Birth of Venus is recalled. In this collection – as well as in the following – wet-effect clothing appears wet and then blown away by the wind: an incredible trompe l’oeil effect in which parts of the clothing stick to the body with transparency and adhere perfectly. When dry, like a thin wet tissue. Celebrities like FKA Twigs and Kylie Jenner have sought out exclusive looks from the designer, while her costumes have been hugely successful on TikTok, which is a collective for replicas and other models to discover accessories and accessories side-by-side with Mermaid Corps. The madness is beginning. Wet effect. liquid slip The Subsurface brand was sold as a result, as did Sita Drops Dress Resin drops necklace by GCDS and Drool Jewels.
Zendaya predicted the time when she presented herself at the Venice premiere of her film in 2021 dune With a custom made Balmain dress in leather the same color as hers and modeled on her bust to recreate an immaculately wet look. Her stylist Lou Roch, along with designer Olivier Rousteing, envisioned and created a draped and wet effect inspired by classical sculptures and Greek gods and goddesses, similar to Di Petsa’s designs.
TikTok popularized the wet look at a time when mermaid corps was already garnering a lot of attention, and reached a high level of interest. Thanks to the success of Di Petsa’s wet-look dresses—and all the likes—the wet look is back in fashion, but in a new light.