Also in Novara “Barbiomania”: four weekends in a row of programming

Mario Tosi: “The famous doll Mattel also gave Novara theaters queues and many individual tickets”

He happily made the announcement Mario Tosiresponsible for the management and programming of Vip, Araldo, Faraggiana rooms in Novara.

Four weekends in a row

This is Barbie mania after the release of the film directed by Greta Gerwig, dedicated to the famous Mattel doll, played on the big screen by Margot Robbie. The film set a box office record during those weeks of programming, rightfully writing Greta Gerwig into film history as the highest-grossing female director of all time.

And, of course, even cinemas in the Novarese area could not resist this “contagion”.

It’s already July 26, the usual summer Monday evening, Mario Tosi, which takes care of and manages the Vip, Araldo and Faraggiana lounges, posted an image on social media documenting a long queue at the box office outside Vip. It is impossible not to mention several outfits of various shades of pink among the spectators waiting to enter the hall.

But the enthusiasm for the film did not fade and reached the middle of August. In fact, a few days ago, Toshi always published this new post with satisfaction and a pinch of incredulity:

We could not even imagine that we would spend August 15 in the company of Barbie. At the VIP in Novara, a dream comes true: the show is always at 21:15. Cinema al Cinema surprises…

The news is certainly not obvious, because if in recent years cinema has already suffered heavy blows in general, with the aid of the pandemic and the proliferation of streaming platforms, then it has become even more difficult for urban theaters, which often have to be countered as competition from on-demand TV and multiplexes. .

The result is in line with what is happening in the rest of Italy: on its fourth weekend, the comedy distributed by Warner Bros grossed 27,485,786 euros and has already become the highest-grossing film in many days of 2023.

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