This is what is known as owning your brand. The main Twitch streamer, Kaitlyn “Amouranth” Siragusa, a prominent figure of the “hot tub meta” (transmit from the jacuzzi or bathtub), has bought an inflatable swimming pool company, according to announced yesterday On twitter.
Siragusa gave a preview of his acquisition on twitter the other day, writing in capital letters: “IF THIS POST GETS 400 LIKES, I WILL DISCLOSE ANOTHER INVESTMENT I MADE, CRAZIER THAN A GAS STATION“, Referring to his purchase of seven figures dlast year that, thanks to some complex math in the matter of taxes, resulted in guaranteed benefits. (As of this writing, the tweet has more than 1800 like).
The company of inflatable pools, which was not publicly named, generates about 1$ 5 million in income to year, Siragusa noted on Twitter. According He says, is a major supplier to large stores such as Amazon and Costco. The purchase cost just over $ 10 million, of which half was “financed with low-interest debt.” Siragusa, who described herself as a “LP of a private equity company” in relation to the agreement, has agreed to put 7 million dollars your own pocket in a period of seven years. (In this case, “LP” probably refers to “limited partner ”or “sleeping partner”).
Bet on a company of inflatable pools – or, specifically, a “manufacturer of swimming pool consumables, accessories and inflatable toy products” – aligns with the personal brand of Amouranth. Last spring, when covid-19 infections peaked and vaccines were not yet widely available, Twitch channels in hot tubs increased in popularity. The streamers, who usually wore bathing suits, sat in a hot tub to chat or play, fulfilling Twitch’s rules on apparel.
Talking with Kotaku, Siragusa described the hot tub meta as a “test from Rorschach by Twitch“, at that someone’s opinion on the matter instantly reveals their biases.
“People extrapolate their own agenda to the goal,” he said. “There are two recurring themes that people keep coming back to: 1) Twitch is for gaming or 2) Twitch is unfair to male streamers; alternatively, Twitch is more forgiving of female streamers. “
In May, Twitch demonetized Siragusa’s channel —Essentially, disabled ad revenue– without prior notice or explanation, apparently from his streams from the jacuzzi. (Your advertising revenue they were restored later).
It is unclear if Siragusa’s role in the hot tub meta influenced his purchase of an inflatable pool toy company. Siragusa did not respond to a request for comment in time for this publication.