In five installments, to cover all time zones, players can choose a mission with the pop and R&B artist, drawn as a half-man, half-fantasy character, in a short outfit or in a silver suit.
During the sequence, which lasts less than half an hour, several songs by Ariana Grande are broadcast, “Be Alright” or “Positions”, one of the most recent of the 28-year-old artist, who won two awards. Grammy in his career. At the same time, several objects with the singer’s effigy were included in the game store.
Epic Games has already launched such experiences, integrating the American rapper Travis Scott, in April 2020, or the football player Neymar this year. The goal of this strategy is not only a shooting and survival game, but also becoming an entertainment platform.
“It’s a huge field we want to innovate in, because Fortnite must continue to exist with the real world,” Epic Games brand director Phil Rampulla told AFP. “We don’t want to replace concerts or movies. We are expanding and improving these things,” he said.
A true multi-year phenomenon among video game fans, Fortnite claims 350 million gamers worldwide.
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