An influential person… at the Venice Festival?

The 80th Venice International Film Festival ended a few days ago.one of the most loved and anticipated Italian events in the world, as it has the potential to generate new, unique, stimulating and contemporary debates around the art of cinema (and beyond).

Between red carpets, previews, shows and the presentations, as always, were 10 intense days filled with artists and personalities from all over the world. Among the most “expected” guests are such directors as Sofia Coppola and Woody Allen but also such big Hollywood stars as Emma Stone, Jessica Chastain, Adam Driver, George Clooney or very young Jacob Elordi.

Controversy

Like every yearHowever, the Festival was talked about, for better or worse,

and there was no shortage of controversy. In particular, more than in other publications, a lot of space was devoted to the fact that influential people were invited to the Venice Festival.
I must say that this is the 80th edition, despite a very busy program, there was a very “poor” red carpet. Or rather: poor in personalities from the world of cinema. The 2023 red carpet seems to have been “conquered” lots of influencers, social media stars and reality TV stars attending fashion events in Milan. But there are few actors, few directors, and therefore few people who have anything to do with the world of cinema.

To light the fuse rapper Ge Pequeno: He harshly criticized the film festival and those who participated in it, heatedly accusing them of a low cultural level. He.
And if it’s true what impact did this year have on that? Hollywood Actors’ and Writers’ Strike

(which has been going on for several months now), is it true that this “event” also changes shape?

Web stars

The idea that new web stars are getting into entertainment 2.0.walking on the same carpet as Pierfrancesco Favino AND Mads Mikkelesen, infuriated film and exhibition lovers. However, The Venice red carpet is no longer just for actors and directors. world famous, but became real “trade display” for companies and brands, including influencers, tiktokers and digital entertainment personalitiesAND.
Their presence this is largely determined by their popularity on social networks and ability promote brands and sponsors. Essentially: none of these people “paid” to walk the red carpet.

Sponsors

Influencers, content creators and tiktokers can boast of collaborating with numerous world famous brands that act as sponsor of the Venice Film Festival. He thinks about explaining the phenomenon Sasi Cacciatorefamous TikToker and content creator, who, among other things, emphasized that the exhibition is a media event: “Obviously, there is someone who advertises through the media. But where do you live? Always on the phone or with the newspaper? It is necessary to reach all age groups and all possible and conceivable purposes.”

Conclusion

So what: if it’s true that there are essentially economic and sponsorship reasons behind the participation of influencers at the Venice Festival, besides the need to reach the widest audience, wouldn’t it be more correct in any case to choose among all the figures someone who is at least interested in cinema? Or at a film festival in general? Or, again, wouldn’t it be better to just “prepare” these characters for the Festival? What do you think?

LUDOVICA ITALIANO