- Artificial intelligence (AI) is proving to be a resource that can transform industries ranging from marketing to healthcare.
- Artificial intelligence is opening up new frontiers in creativity, efficiency, and precision, challenging even the world’s badass icons.
- In Paraguay, the brand Angripas asked AI to create images for a campaign that once again seemed to surpass human ingenuity.
Advertising has always been an evolving field, but with the advent of artificial intelligence (AI), we are witnessing unprecedented change. Companies like cutting-edge digital marketing agency Crainux are harnessing the power of artificial intelligence to lead this revolution.
AI also unlocks the ability to create highly personalized advertising content. To explore the creative potential of artificial intelligence, Angripas and Crainux teamed up on a unique project. Their challenge: Ask the AI to imagine bad guy icons around the world being defeated by the same technology that powers them. The results are stunning.
Artificial intelligence has generated stunning artistic renderings of iconic figures like The Rock and Mike Tyson, defeated not by brute force but by the flu. Not only are these images visually striking, but they also raise interesting questions about the role of technology in marketing. The collaboration between leading pharmaceutical company Angripas and cutting-edge digital marketing agency Crainux demonstrates how artificial intelligence can transcend the boundaries between science, art and creativity.
Artificial intelligence is redefining advertising and creativity in ways we are just beginning to understand. As technology continues to advance, the possibilities are endless. Where to go in the future?
Other notes you may be interested in:
OXXO joins the AI-generated typographic illusion trend
Amazon uses generative AI to summarize customer reviews
OpenAI COO Brad Lightcap brings his AI predictions to Cannes Lions