Anne Hathaway, SHISEIDO’s newest ambassador, shows us that potential has no age

There’s also a place for beauty at the New York fashion event. The Big Apple hosted the SHISEIDO event in Tokyo, which has become an authority in the world of beauty since 1872, the year of its founding. At the Virgin Hotel’s Sky Lounge, all eyes are on Anne Hathaway, star of The Devil Wears Prada and muse of brands such as Valentino and Versace, who is now the new ambassador for VITAL PERFECTION, SHISEIDO’s flagship anti-aging line.

The evening’s dress code was golden, and for the occasion the actress showed off a mermaid dress embroidered with sparkling sequins alongside more than 150 stars and friends of the brand, including Francesca Chillemi, Candice Kumai, Iris Mittenaere, Sylvia Braz and Sheila Sim. “What do I like about this line? It works!” the actress began after describing her meeting with SHISEIDO. There is no age limit to your skin’s potential, and maximum radiance can be achieved through harmonious skin care.

Among the products of the anti-aging line, SHISEIDO presented the enveloping serum LiftDefine Radiance Night Concentrate – a solution to the problem of sagging skin, which is applied at the last stage of skin care and which, affecting the nervous system of the skin, redefines its characteristics. and facial contours. After decades of research, the Japanese cosmetics brand shows us that we can get the most out of our skin: we just need balanced skin care as a constant ally, able to harness the full potential of the skin, nourishing and protecting it. Words from Anne Hathaway, who perfectly embodies the values ​​of SHISEIDO and encourages us to appreciate every stage of life. And at 40, she shines as never before!

Tags: fashion , New York , Fashion , Beauty , Anne Hathaway , skin care , SHISEIDO