Anne Hathaway, what a great place to be in New York

The invitation said “golden touch” and Ann Hataway completely rejects this. A bodice and trousers for daytime interviews, a long golden mermaid dress for the evening. It all starts like this: your fashion choices fit perfectly into a new, bolder fashion trend. the role of global representative of the Shiseido Vital Perfection line, A range of luxurious creams, lotions and masks that restore youthful health and vitality to the skin.

Having just turned forty, there is no doubt that Hathaway is the right woman for this role: if at eighteen she was innocent and beautiful in Sweet princessif at twenty-three she became an icon thanks to The Devil Wears Pradait is today that her true personality seems to be emerging in what Americans have already defined as a renaissance from a stylistic, but also from a personal point of view, as a woman and an actress.

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To celebrate the launch of Vital Perfection and the announcement of the collaboration, Shiseido gathered two hundred guests for Virgin Hotel New York On a warm September evening, the long tribute to the actress, who even appeared at times, was touching, bordering on tears, especially in front of the affectionate fans. Japanese-inspired cocktails and snacks, hand massage stations to try new foods, and breathtaking views of downtown Manhattan. Hathaway spoke about beauty, but most of all about herself and what it means to her to entrust her face to such an important and global brand.. “Shiseido and I believe that skin is one of the most important investments you can make in life, and that we should never stop exploring our potential, at any age. I’m honored that they thought of me. This is a brand that has been synonymous with the highest quality and integrity for generations. I’m really, really glad that they thought I could really reflect those values.”

Using decades of research into anti-aging skin care products specifically designed for Asian skin, The Vital Perfection range has been designed to stimulate the skin’s natural healing and rejuvenation processes for best results. It also aims to unlock the full beauty potential of your skin, no matter what stage of life you are at. Some of the products worth highlighting include Intensive Treatment. Vital Perfection WrinkleSpot which is enriched with fast, pure retinol technology to target lines, wrinkles and dark spots; Vital Perfection LiftDefine Radiance Serum Designed to firm, tighten and give skin a brighter, more radiant appearance; and finally Vital Perfection Lifting and firming cream which uses Shiseido ReNeura++™ technology to promote skin regeneration.

“What do I like about this line? It works!” says Ann, describing the not-so-easy start to collaboration: lots of meetings, lots of Zoom calls, until one day, during one of these virtual meetings, the lamp Ann is sitting behind suddenly lights up with an unprecedented light. before. Here’s an idea to work on: splendor. Shadows and light are the two main characters in the video accompanying the campaign presentation.

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