Another challenge for the music industry

Some people are horrified by it, while others think it’s an “interesting” phenomenon. Artificial intelligence (AI) programs that can reproduce an artist’s voice have presented a challenge to the music industry, which the music industry realizes must be addressed.the sound of Frank Sinatra, who went missing in 1998, is found on Coolio’s cover of “Gangsta’s Paradise”, Angela was surprised to hear herself accepting the title “Saiyan” from French rapper Heuss L’Salaud and Gazo. The video has more than 1.8 million views on YouTube.

“I don’t know what you think about artificial intelligence. “It seems crazy to me, but at the same time I’m worried about my career,” the Belgian singer wrote on her network. “Artificial intelligence is absolutely everywhere and at all times. Whether in the music industry or in artistic reflections. Thanks to the democratization of technology , which is more pronounced than before.

“Regulation will be discussed at European level as the application develops. In the US, the biggest concern is the transparency of AI tools, because the most important thing is still respect for the artist and the creation,” he added.

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“AI is the devil,” California rapper Ice Cube said on the Full Send podcast. “That was the straw that broke the camel’s back,” laments Canadian rapper Drake, who was influenced by these processes of imitating timbres.

For example, American rapper Ice Spice’s version of the song “Munch,” or his fake duet “Heart On My Sleeve” with another famous Canadian singer, The Weeknd, has more than 10 million listens. On TikTok, within hours.

What about intellectual property? “Copyright protects the expression of ideas. That’s not the case for voices,” reckons Andrés Guadamuz, a professor of intellectual property law at the University of Sussex in the UK.

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The entire album by the band Oasis, which disbanded in 2009, appears to have been renamed AIsis (AI means artificial intelligence in English). “I’ve only heard one song,” singer Liam Gallagher commented on his network, “and it’s better than anything else I’ve heard lately.” Paul McCartney Calling the phenomenon “very interesting” on BBC Radio 4.

“It’s something we all understand at the moment,” he stressed. The pop legend referred to the case of an unpublished Beatles song that will be recorded under the control of John Lennon’s heirs using artificial intelligence to recreate John Lennon’s voice.

On the other hand, a spokesperson for Spotify, a well-known streaming platform, told AFP that Spotify is “seriously discussing how to use the powerful potential of artificial intelligence technology”. However, the app’s goal remains “to help artists connect with the public, monetize their art, and build their careers,” he added.

French platform Deezer said in June it had developed technology that uses artificial intelligence to identify songs that clone the voices of music stars. “Our goal is to eliminate illegal and fraudulent content, increase transparency, and create a new compensation system where professional artists are rewarded for creating valuable content,” the company said in a statement.

Universal Music has been asking platforms such as Spotify or Apple Music since April to block access to its catalog for those who want to use it to enrich artificial intelligence programs, the Financial Times reported. Additionally, Google and Universal Music are negotiating a possible licensing of AI-generated music and artist voices, according to the paper. The idea is to define the tool, capable of rewarding heirs when fans create their idol’s work with an artificial intelligence program.

Source: AFP.