Originally from Chicago but based in Milan, creative director Matthew Williams has been signing his own collection called ALYX since 2015.
His name is Matthew Williams and it was stylist and fashion designer for stars such as Kanye West and Lady Gaga.I will name only a couple of the most important ones. Since she created her first collection called Alyx in 2015, just like her first daughter, things have grown. So much so that today Audemars Piguet chose him for a collaboration that resulted in the creation of four outstanding Royal Oaks and a unique piece that just sold at an auction in Tokyo, the proceeds of which were donated to the non-governmental organizations Kids in Motion and Right to Play. . that support play-based learning programs for disadvantaged children. “This is the first time we are dealing with Royal Oak and Royal Oak Offshore housing at the same time and it was a natural choice thanks to Matthew’s clean and modern design,” explains François-Henri Bennamias. CEO of Audemars Piguet. The result is a style that can be defined as minimalist chic.
Royal Oak Automatic 37 mm version in yellow gold. Their minimalistic dial is marked by a light vertical brushed finish.
But how to make the aesthetics of the two icons of world watchmaking as pure as possible without distorting their identity and, above all, without losing their individuality? We started with the e quadrant through painstaking subtraction work, we have achieved the desired result. All indexes and date have disappeared to give free expression to the surface of pure satin gold with a vertical pattern that highlights three main inscriptions: the Audemars Piguet logo at 12 o’clock, the brand name Williams (1017). ALYX 9SM) at 6 o’clock and the “Made in Switzerland” stamp just below. This is a Royal Oak watch in 18K yellow gold, available in two versions: one with an automatic movement with hours, minutes and seconds functions (diameter 37mm) and the other with a chronograph movement, always automatic, with a 41mm case. …where the search for materiality goes so far that all three chronograph counters disappear, leaving only the hands.
The 42 mm Royal Oak Offshore automatic chronograph, made entirely of white gold, does not require even totalizers, but is limited to displaying the main hands.
The two Royal Oak Offshore models also follow the same creative approach: the 42mm flyback chronographs are available in yellow gold or white gold. In this case, the spelling of the brand is replaced by the AP monogram located next to the date window in position 3, which is a characteristic offshore feature and is retained in these references. Precious limited edition models are equipped with high-performance movements of our own production. and exquisitely decorated, visible from the sapphire crystal case back, where you can also appreciate the special rotor in 22K yellow or white gold signed 1017 ALYX 9SM, as well as the indication of Newtonian millimeters and the weight of the rotor. This is reminiscent of the technical references that Matthew Williams also pointed out on the buckles of his roller coaster belts, the accessory that made him famous throughout the world.